Becoming a Social Media Influencer - Youtube (16-18 year olds)
With over 5 billion YouTube videos watched everyday creating exciting, relevant content that appeals to your target audience is vital. This course explores YouTube marketing from both the side of the content producer and the brand professional wanting to integrate influencer marketing into their strategy...
Taught by: Tutor to be confirmed, Lynsey Fox.
With over 5 billion YouTube videos watched everyday creating exciting, relevant content that appeals to your target audience is vital. This course explores YouTube marketing from both the side of the content producer and the brand professional wanting to integrate influencer marketing into their strategy. Using current fashion and beauty examples from start ups, high street and luxury brands alongside practical and theoretical strategies the course will cover every aspect of a successful YouTube marketing. Whether you are looking to establish your own channel or reach new audiences for your brand this course will offer a thorough approach to YouTube influencer marketing.
What this course will cover:
- Understanding the social media landscape
- Overview of YouTube
- Defining your brand
- Understanding consumer behaviour
- Storytelling through video
- Content creation
- Building subscribers and gaining views
- Pitching/approaching YouTubers
- Working with influencers
- Working with brands
- Adverting options
- Legal and ethical issues
- Affiliate programmes
- Monetising your content
- Measuring success
Who should attend:
Those interested in becoming a YouTube influencer. Brand representatives interested integrating YouTube influencer activity into their communications strategy.
Lynsey Fox is a journalist and pr and communications specialist with 10 years’ experience spanning fashion, retail, consumer, higher education, broadcast and print and online media. Currently Communications and Media Relations Manager at London College of Fashion, UAL, Lynsey has worked with international brands such as BskyB, Marks & Spencer, Nike, Daily Mirror and T-Mobile. Lynsey’s main areas of focus include creating varied and engaging content for multiple stakeholders, competitor and marketing understanding and campaign impact analysis. In addition Lynsey hosts workshops and lectures helping start up designers create digital brand presence.
In order to fully participate in the practical exercises please bring the following materials/equipment to the first class:
Details for booking
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