Becoming a Social Media Influencer - Instagram (16-18 year olds)
Influencer posts on Instagram have doubled in the past year, accounting for over 1.5million images, and the influencer market is set to grow to £2billion by 2019. In such a competitive, dynamic market it is important to create exciting content that appeals to your target audience...
Taught by: Lynsey Fox.
Influencer posts on Instagram have doubled in the past year, accounting for over 1.5million images, and the influencer market is set to grow to £2billion by 2019. In such a competitive, dynamic market it is important to create exciting content that appeals to your target audience. The course covers all aspects of the fashion Instagram influencer market. It will look at Instagram from the side of the influencer as well as brand professional. Using current fashion and beauty examples from start ups, high street and luxury brands alongside practical and theoretical strategies the course will discuss how to establish yourself as an Instagram influencer as well as run as successful Instagram influencer communications campaign. Whether you are looking to establish yourself as an Instagram influencer or reach new audiences for your brand this course will offer a thorough approach to Instagram influencer marketing.
What this course will cover:
- Understanding the social media landscape
- Overview of Instagram
- Defining your brand
- Understanding consumer behaviour
- Storytelling through image
- Content creation
- Live and Instagram stories
- Building followers and gaining increased reach
- Pitching/approaching Instagram influencers
- Working with influencers
- Working with brands Instagram for commerce
- Adverting options
- Legal and ethical issues
- Affiliate programmes
- Monetising your content
- Measuring success
Who should attend:
Those interested in using Instagram to build their profile. Brand representatives interested integrating Instagram influencer activity into their communications strategy.
Lynsey Fox is a journalist and pr and communications specialist with 10 years’ experience spanning fashion, retail, consumer, higher education, broadcast and print and online media. Currently Communications and Media Relations Manager at London College of Fashion, UAL, Lynsey has worked with international brands such as BskyB, Marks & Spencer, Nike, Daily Mirror and T-Mobile. Lynsey’s main areas of focus include creating varied and engaging content for multiple stakeholders, competitor and marketing understanding and campaign impact analysis. In addition Lynsey hosts workshops and lectures helping start up designers create digital brand presence.
In order to fully participate in the practical exercises please bring the following materials/equipment to the first class:
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