Starting An Online Fashion Retail Business (Online Short Course)
In a crowded online marketplace it's imperative to do your research. This course will show you how to define your vision, formulate your strategy and launch it online. In six methodical sessions you will look at the key areas that will take your idea from conception to customer...
Taught by: Paul McGregor.
In a crowded online marketplace it's imperative to do your research. This course will show you how to define your vision, formulate your strategy and launch it online. In six methodical sessions you will look at the key areas that will take your idea from conception to customer. You will finish the course having analysed and assessed the viability of your product, have confidence to present it to others and be keen to start selling!
The course includes:
- Formulating a brand strategy
- Collating contextual research
- Analysing competitors
- Creating / strengthening the brand identity
- De-risking your idea
- Market positioning
- Engaging your audience & finding customers
Beginners. You should have an interest in the subject area and a desire to learn but no previous experience is required.
Why choose an LCF online learning short course?
Our online learning short courses allow you to experience London College of Fashion wherever you are in the world. The real-time chat sessions are fully interactive allowing you to communicate easily with the tutor at the same time as fellow students. You will participate in the live classes each week and you will undertake weekly assignments to be completed in your own time.
Please make sure you are available to participate in the live online chat sessions which are run to UK time.
All online learning courses include weekly chat sessions with your tutor and other students on the course, which are conducted through an interactive seminar (called Blackboard Collaborate). The chat sessions will include text and voice/video chat, as well as an opportunity to 'share' your tutor's desktop so that s/he can navigate you through websites, powerpoint presentations and other work. These sessions are essential to attend each week, so please check the times of the course when you book and take into account any local time differences.
You may also be required to undertake weekly assignments between sessions. These will be housed on our Workflow website, along with additional resources and discussion forums which can be used to interact with fellow students in between classes. You may be expected to dedicate between one - two hours a week to these self-study projects. A full technical specification is listed in 'Materials'.
Please book as early as possible. This will allow us enough time to provide you with login for the online short course learning software. When making your booking do not tick the 'If you DO NOT hold a UK/EU/EEA passport click here' box as this is only relevant for classroom courses. If we send you an email telling you to present your passport to us, please ignore this email, as it does not apply to you. If no dates are available for this course please 'Make an enquiry' using the link below and we will contact you when new dates are published.
Paul McGregor fronts various successful online businesses, most recently Mens Fashion Magazine. Having being highlighted as an up and coming force in the menswear industry, Paul has been featured and interviewed by a variety of brands and publications including GQ, Vogue, Reiss, French Connection, River Island, Burton plus more. Paul takes a personal approach to every lesson, and consistently offers advice to students after courses have finished.
In order to fully participate in the practical exercises please have the following materials/equipment for the first class:
- Notepad and pen
In addition to the materials listed above, you will need:
- A recent computer with a recent operating system
- An up-to-date web browser. (It would be advisable to ensure you have access to two separate web browsers eg Safari and Mozilla Firefox or Google Chrome and Internet Explorer)
- Microphone (a headset with microphone/headphones is recommended)
Finally, a good broadband connection is also recommended. (Mobile data 3G/4G or a mobile dongle might not provide sufficient bandwidth).Further information on the online learning system requirements.