Starting An Online Fashion Retail Business (Online Short Course)

Starting An Online Fashion Retail Business (Online Short Course)

Starting An Online Fashion Retail Business (Online Short Course)

In a crowded online marketplace it's imperative to do your research. This course will show you how to define your vision, formulate your strategy and launch it online. In six methodical sessions you will look at the key areas that will take your idea from conception to customer...

Taught by: Paul McGregor.

Description


In a crowded online marketplace it's imperative to do your research. This course will show you how to define your vision, formulate your strategy and launch it online. In six methodical sessions you will look at the key areas that will take your idea from conception to customer. You will finish the course having analysed and assessed the viability of your product, have confidence to present it to others and be keen to start selling!



Topics:

  • Formulating a brand strategy
  • Collating contextual research
  • Analysing competitors
  • Creating / strengthening the brand identity
  • De-risking your idea
  • Market positioning
  • Engaging your audience & finding customers



Outcomes
By the end of this course you will have;

  • Developed a brand strategy for your own brand
  • Gained a good understanding of your competitors
  • Learnt techniques to complete research on trends and markets
  • Refined you idea and business strategy
  • Gained a good understanding of marketing positioning and its impact on your brand
  • Received personal feedback on your assignments from your course tutor
  • Received industry tips from your course tutor



Who Should Attend
This course will be really valuable to anyone who wants to learn professional techniques to start their own online fashion brand or expand their fashion brand to online, or gain insight for a future project and explore the area. No previous experience is required.
Level: All levels welcome
Please note: This course is for learners aged 18 and over.



Why choose an LCF Online Short Course
Our online learning short courses allow you to experience London College of Fashion wherever you are in the world. The real-time chat sessions are fully interactive allowing you to communicate easily with the tutor at the same time as fellow students. Additionally all LCF Online Short Courses include;

  • Live sessions with expert
  • Lesson recordings
  • Practical assignments
  • Personal feedback
  • VLE with course content
  • Forums for support
  • 3 months online access
  • LCF Certificate upon completion

Further details about preparing for your online course, and the equipment you need, can be found here

Please note that all courses are taught in UK time. To check and compare times please click here


Tutor information

Paul McGregor fronts various successful online businesses, most recently Mens Fashion Magazine. Having being highlighted as an up and coming force in the menswear industry, Paul has been featured and interviewed by a variety of brands and publications including GQ, Vogue, Reiss, French Connection, River Island, Burton plus more. Paul takes a personal approach to every lesson, and consistently offers advice to students after courses have finished.




Materials

Online Short Course Materials

To take part in the Online sessions you will need:

  • An up-to-date web browser (we recommend Firefox or Chrome)
  • The latest version of Java installed on your device
  • Microphone and headphones (a headset with a microphone function is recommended)
  • Webcam
  • Strong Internet connection via WiFi or ethernet; 2G, 3G or 4G will not be sufficient


Course Specific Materials

  • Paper and pen to take notes during live sessions

Details for booking

DateDay of WeekTimeDurationCostStatusLocationAction
05/06/2018 - 10/07/2018Tuesday17:00 - 18:306 Weeks£450Available Online Add to Basket
16/06/2018 - 30/06/2018Saturday10:30 - 13:453 Weeks£450Available Online Add to Basket
11/07/2018 - 22/08/2018Wednesday11:30 - 13:006 Weeks£450Available Online Add to Basket