Starting Your Own Skincare and Beauty Brand (Online Short Course)
This course is aimed at the budding entrepreneur who is looking to start a beauty business. You’ll be taken through all the elements of a business start-up and be given practical advice on how to plan effectively for your new business venture. The course will start with discussing the market opportunity, finance and business plan and which channels are appropriate for your brand...
Taught by: Fiona Hilton.
This course is aimed at the budding entrepreneur who is looking to start a beauty business. You’ll be taken through all the elements of a business start-up and be given practical advice on how to plan effectively for your new business venture. The course will start with discussing the market opportunity, finance and business plan and which channels are appropriate for your brand. You’ll then move on to discuss marketing and how to gain awareness for your brand. Finally, the course covers how to gain distribution for your brand into retail or other channels. You’ll leave the course with an awareness of customer requirements as well as a basic understanding of the financial needs to ensure continuity and success when starting your own beauty business.
This course includes:
- Upfront considerations and opportunity costings
- Market research
- Brand vision
- Which channels are best for your brand
- How to gain awareness for your brand
- Marketing costs and return on investment
- Digital marketing
- Brand content, literature, story telling
- Case studies
- Distribution in retail
- Pricing architecture
- Supply chain
Beginners. You should have an interest in the subject area and a desire to learn but no previous experience is required. Ideally you will already have a beauty-related business venture in mind, and then you can use your personal project as the subject of all your assignment work.
Why choose an LCF online learning short course?
Our online learning short courses allow you to experience London College of Fashion wherever you are in the world. The real-time chat sessions are fully interactive allowing you to communicate easily with the tutor at the same time as fellow students. You will participate in the live classes each week and you will undertake weekly assignments to be completed in your own time.
Please make sure you are available to participate in the live online chat sessions which are run to UK time.
All online learning courses include weekly chat sessions with your tutor and other students on the course, which are conducted through an interactive seminar (called Blackboard Collaborate). The chat sessions will include text and voice/video chat, as well as an opportunity to 'share' your tutor's desktop so that s/he can navigate you through websites, powerpoint presentations and other work. These sessions are essential to attend each week, so please check the times of the course when you book and take into account any local time differences.
You may also be required to undertake weekly assignments between sessions. These will be housed on our Workflow website, along with additional resources and discussion forums which can be used to interact with fellow students in between classes. You may be expected to dedicate between one - two hours a week to these self-study projects. A full technical specification is listed in 'Materials'.
Please book as early as possible. This will allow us enough time to provide you with login for the online short course learning software. When making your booking do not tick the 'If you DO NOT hold a UK/EU/EEA passport click here' box as this is only relevant for classroom courses. If we send you an email telling you to present your passport to us, please ignore this email, as it does not apply to you. If no dates are available for this course please 'Make an enquiry' using the link below and we will contact you when new dates are published.
In order to fully participate in the practical exercises please have the following materials/equipment for the first class:
- Notepad and pen
- A recent computer with a recent operating system
- An up-to-date web browser. (It would be advisable to ensure you have access to two separate web browsers eg Safari and Mozilla Firefox or Google Chrome and Internet Explorer)
- Microphone (a headset with microphone/headphones is recommended)
Finally, a good broadband connection is also recommended. (Mobile data 3G/4G or a mobile dongle might not provide sufficient bandwidth).