Personal Fashion Styling (Online Short Course)

Personal Styling with John William And Leanne Cloudsdale

This course provides an introduction to the world of fashion and personal styling. You'll learn how to assess your client's wardrobe requirements in line with their budget and lifestyle -as being taught how to create outfits that will enhance your client's body shape and improve their confidence...

Taught by: John William, Leanne Cloudsdale.


This course provides an introduction to the world of fashion and personal styling. You'll learn how to assess your client's wardrobe requirements in line with their budget and lifestyle -as being taught how to create outfits that will enhance your client's body shape and improve their confidence. It will cover client consultation, wardrobe editing, and colour analysis.

This is a practical course delivered in a series of lectures. Each week you will be set an assignment that puts into practice the topics covered in the lecture, and you will be given a combination of written and verbal feedback during the course. There will be some elements of self directed study, and students will be expected to visit retail environments in order to complete some of the personal shopping tasks.

The course includes:

  • A background to the Fashion Media and different types of styling. Why does styling matter? What does a stylist do?
  • The key skills a personal stylist needs to perfect
  • How do identify body shapes and proportions - for both men and women
  • Shapes and silhouettes - how to build an effective wardrobe that works on every body shape
  • Luxury vs budget - when to save and when to spend
  • Working within a client budget to create current looks
  • Wardrobe edits and “capsule” wardrobes
  • Creating mood boards with clients
  • An exploration of trends: what is a trend? How do we spot them and analyse them? What impact do they have on us and our clients?
  • An introduction to trend forecasting
  • Insider tips on fit and “wardrobe hacks”
  • How to conduct a client consultation
  • Using a client's skin, eye and hair colour to help identify which tones work best for clothing
  • Completion of research tasks and independent research


Beginners. This course is suitable for personal stylists and personal shoppers, as well as those working in retail as buyers or merchandisers. It will also benefit those currently studying fashion, or for those who plan to go on to develop their own fashion brands - or simply anyone who wishes to learn more about how to improve their own sense of personal style!

Why choose an LCF online learning short course?

Our online learning short courses allow you to experience London College of Fashion wherever you are in the world. The real-time chat sessions are fully interactive allowing you to communicate easily with the tutor at the same time as fellow students. You will participate in the live classes each week and you will undertake weekly assignments to be completed in your own time. 

Online learning:

Please make sure you are available to participate in the live online chat sessions which are run to UK time.

All online learning courses include weekly chat sessions with your tutor and other students on the course, which are conducted through an interactive seminar (called Blackboard Collaborate). The chat sessions will include text and voice/video chat, as well as an opportunity to 'share' your tutor's desktop so that s/he can navigate you through websites, powerpoint presentations and other work. These sessions are essential to attend each week, so please check the times of the course when you book and take into account any local time differences.

You may also be required to undertake weekly assignments between sessions. These will be housed on our Workflow website, along with additional resources and discussion forums which can be used to interact with fellow students in between classes. You may be expected to dedicate between one - two hours a week to these self-study projects. A full technical specification is listed in 'Materials'.


Please book as early as possible. This will allow us enough time to provide you with login for the online short course learning software. 

When making your booking do not tick the 'If you DO NOT hold a UK/EU/EEA passport click here' box as this is only relevant for classroom courses. If we send you an email telling you to present your passport to us, please ignore this email, as it does not apply to you.  

If no dates are available for this course please 'Make an enquiry' using the link below and we will contact you when new dates are published.

Tutor information

John William began his career in fashion as a journalist and launched Pigeons & Peacocks magazine with London College of Fashion. He has written for magazines as diverse as The Sunday Times Style and Dazed and Confused. John has been working as a freelance stylist for the past 6 years and has contributed to an international roster of publications including Vice, i-D, Nylon, Paper and Bullett magazine. He has had his work exhibited globally including a 2011 show curated by photographer Rankin and a 2014 collaboration with the Museum of London. John's experience in industry spans marketing, consultancy, trend forecasting and creative direction, and he teaches across a number of BA courses at LCF. He currently works as a stylist and artist and his work often includes props and custom made pieces of his own design.

Leanne Cloudsdale is a fashion industry professional with 15 years experience. Leanne has worked for a number of luxury brands including Margaret Howell, Folk, WP Lavori, Arc'teryx and Orlebar Brown. A menswear specialist, she regularly mentors design students across all disciplines, and has been teaching at London College of Fashion since 2010, in addition to her own practise as a creative consultant. 


In order to fully participate in the practical exercises please have the following materials/equipment for the first class:

  • Notepad and pen

In addition to the materials listed above, you will need:

  • A recent computer with a recent operating system    
  • An up-to-date web browser. (It would be advisable to ensure you have access to two separate web browsers eg Safari and Mozilla Firefox or Google Chrome and Internet Explorer)    
  • Microphone (a headset with microphone/headphones is recommended)    
  • Headphones    
  • Webcam

Finally, a good broadband connection is also recommended. (Mobile data 3G/4G or a mobile dongle might not provide sufficient bandwidth).

Further information on the online learning system requirements.

Details for booking

DateDay of WeekTimeDurationCostStatusLocationAction
15/01/2018 - 26/02/2018Monday13:00 - 14:307 Weeks£500Available Online Add to Basket
26/02/2018 - 16/04/2018Monday17:00 - 18:307 Weeks£500Available Online Add to Basket
19/04/2018 - 31/05/2018Thursday10:00 - 11:307 Weeks£500Available Online Add to Basket
23/05/2018 - 04/07/2018Wednesday13:00 - 14:307 Weeks£500Available Online Add to Basket
04/07/2018 - 15/08/2018Wednesday17:00 - 18:307 Weeks£500Available Online Add to Basket