Fashion PR (Online Short Course)
Fashion PR Online is an ideal course for those interested in learning about new and creative ways of promoting fashion brands, products or people in an increasingly competitive fashion communications market. The course gives an overview of fashion PR, the channels and tools available and shows what can be achieved in the fast paced and ever changing fashion and media landscapes...
Taught by: Lynsey Fox.
Fashion PR Online is an ideal course for those interested in learning about new and creative ways of promoting fashion brands, products or people in an increasingly competitive fashion communications market. The course gives an overview of fashion PR, the channels and tools available and shows what can be achieved in the fast paced and ever changing fashion and media landscapes.
The course includes:
- What journalists need from PR
- What makes a good story
- Essential fashion PR collateral
- Product placement
- Combining traditional digital and social PR
- How PR works alongside marketing
You will learn:
- How to write a press release
- How to devise a PR plan
- How to build a PR toolkit
- Overview of social and digital channels
- How to evaluate PR campaigns
Why choose an LCF online learning short course?
Our online learning short courses allow you to experience London College of Fashion wherever you are in the world. The real-time chat sessions are fully interactive allowing you to communicate easily with the tutor at the same time as fellow students. You will participate in the live classes each week and you will undertake weekly assignments to be completed in your own time.
Please make sure you are available to participate in the live online chat sessions which are run to UK time. All online learning courses include weekly chat sessions with your tutor and other students on the course, which are conducted through an interactive seminar (called Blackboard Collaborate). The chat sessions will include text and voice/video chat, as well as an opportunity to 'share' your tutor's desktop so that s/he can navigate you through websites, powerpoint presentations and other work. These sessions are essential to attend each week, so please check the times of the course when you book and take into account any local time differences. You may also be required to undertake weekly assignments between sessions. These will be housed on our Workflow website, along with additional resources and discussion forums which can be used to interact with fellow students in between classes. You may be expected to dedicate between one - two hours a week to these self-study projects. A full technical specification is listed in 'Materials'.
Beginners. You should have an interest in the subject area and a desire to learn but no previous experience is required.
Please book as early as possible. This will allow us enough time to provide you with login for the online short course learning software. When making your booking do not tick the 'If you DO NOT hold a UK/EU/EEA passport click here' box as this is only relevant for classroom courses. If we send you an email telling you to present your passport to us, please ignore this email, as it does not apply to you. If no dates are available for this course please 'Make an enquiry' using the link below and we will contact you when new dates are published.
Lynsey Fox is a journalist and pr and communications specialist with 10 years’ experience spanning fashion, retail, consumer, higher education, broadcast and print and online media. Currently Communications and Media Relations Manager at London College of Fashion, UAL, Lynsey has worked with international brands such as BskyB, Marks & Spencer, Nike, Daily Mirror and T-Mobile. Lynsey’s main areas of focus include creating varied and engaging content for multiple stakeholders, competitor and marketing understanding and campaign impact analysis. In addition Lynsey hosts workshops and lectures helping start up designers create digital brand presence.
In order to fully participate in the practical exercises please have the following materials/equipment for the first class:
Notepad and pen
In addition to the materials listed above, you will need:
- A recent computer with a recent operating system
- An up-to-date web browser. (It would be advisable to ensure you have access to two separate web browsers eg Safari and Mozilla Firefox or Google Chrome and Internet Explorer)
- Microphone (a headset with microphone/headphones is recommended)
Finally, a good broadband connection is also recommended. (Mobile data 3G/4G or a mobile dongle might not provide sufficient bandwidth).