Introduction to Fashion Media (Online Short Course)

If you love fashion but are perhaps not so interested in a career in design, then this eight-week fashion media course will introduce you to the exciting world of fashion media: styling, photography, blogging, PR and marketing, journalism and creative direction...

Taught by: John William.

Description

If you love fashion but are perhaps not so interested in a career in design, then this eight-week fashion media course will introduce you to the exciting world of fashion media: styling, photography, blogging, PR and marketing, journalism and creative direction.
You will learn how and where to find inspiration, how to research a story and answer commercial and creative briefs. You will learn about how fashion magazines are put together and develop a rich understanding of the fashion image. Taught by a successful working stylist and journalist, this course is taught from an industry perspective and is full of insider knowledge and tips.
 
You will cover

  • A history of fashion publishing and the fashion image
  • How online media has changed the fashion world
  • Blogging
  • Styling and creative direction: an introduction
  • Fashion journalism: an introduction
  • PR and Marketing: an introduction

Why choose an LCF online learning short course?

Our online learning short courses allow you to experience London College of Fashion wherever you are in the world. The real-time chat sessions are fully interactive allowing you to communicate easily with the tutor at the same time as fellow students. You will participate in the live classes each week and you will undertake weekly assignments to be completed in your own time. 


Online learning:

Please make sure you are available to participate in the live online chat sessions which are run to UK time.

All online learning courses include weekly chat sessions with your tutor and other students on the course, which are conducted through an interactive seminar (called Blackboard Collaborate). The chat sessions will include text and voice/video chat, as well as an opportunity to 'share' your tutor's desktop so that s/he can navigate you through websites, powerpoint presentations and other work. These sessions are essential to attend each week, so please check the times of the course when you book and take into account any local time differences.

You may also be required to undertake weekly assignments between sessions. These will be housed on our Workflow website, along with additional resources and discussion forums which can be used to interact with fellow students in between classes. You may be expected to dedicate between one - two hours a week to these self-study projects. A full technical specification is listed in 'Materials'.


Level:

Beginners. You should have an interest in the subject area and a desire to learn but no previous experience is required.


Booking:

Please book as early as possible. This will allow us enough time to provide you with login for the online short course learning software.

When making your booking do not tick the 'If you DO NOT hold a UK/EU/EEA passport click here' box as this is only relevant for classroom courses. If we send you an email telling you to present your passport to us, please ignore this email, as it does not apply to you. 

If no dates are available for this course please 'Make an enquiry' using the link below and we will contact you when new dates are published.


Tutor information

John William began his career in fashion as a journalist and launched Pigeons & Peacocks magazine with London College of Fashion. He has written for magazines as diverse as The Sunday Times Style and Dazed and Confused. John has been working as a freelance stylist for the past 6 years and has contributed to an international roster of publications including Vice, i-D, Nylon, Paper and Bullett magazine. He has had his work exhibited globally including a 2011 show curated by photographer Rankin and a 2014 collaboration with the Museum of London. John's experience in industry spans marketing, consultancy, trend forecasting and creative direction, and he teaches across a number of BA courses at LCF. He currently works as a stylist and artist and his work often includes props and custom made pieces of his own design.



Materials

Access to a camera and Photoshop / editing software would be beneficial, but is not essential.

In addition to the materials listed above, you will need:

  • A recent computer with a recent operating system    
  • An up-to-date web browser. (It would be advisable to ensure you have access to two separate web browsers eg Safari and Mozilla Firefox or Google Chrome and Internet Explorer)    
  • Microphone (a headset with microphone/headphones is recommended)    
  • Headphones    
  • Webcam


Finally, a good broadband connection is also recommended. (Mobile data 3G/4G or a mobile dongle might not provide sufficient bandwidth).

Further information on the online learning system requirements.

Details for booking

Alternative Dates and Times

If no dates are showing then please 'Enquire about this course' using the link below and we will contact you when new dates are published.