Fashion Buying and Merchandising: Luxury Brands (Online Short Course)

London College of Fashion meets: Rosie Croft, Fashion buyer

Have you always been interested in pursuing a career within Luxury fashion? This online course will immerse you in the world of luxury fashion and what it means to be in the luxury Buying and Merchandising team; planning, strategizing and selecting luxury product...

Taught by: Claudia Walker.


Have you always been interested in pursuing a career within Luxury fashion? This online course will immerse you in the world of luxury fashion and what it means to be in the luxury Buying and Merchandising team; planning, strategizing and selecting luxury product. With a focus on branded buying you will learn how planning differs between a multi-brand department store and small luxury boutique, you will also touch on the inner workings of a luxury brand and how the Buying and Merchandising role differs here. Through the use of up-to-date case studies, lectures and workshops this course will explore the more complex aspects of planning for a luxury fashion department and the concept of luxury as a whole.

The course will include:

  • The role of the luxury 'fashion planner’
  • Luxury brands
  • Luxury retailers
  • Understanding your customer
  • SWOT (Strengths, Weaknesses, Opportunities, Threats) preparation
  • Planning; Research methods, sales analysis and creating budgets
  • Buying; Applying budgets, product selection and range planning
  • Trading; OTB (Open to Buy)
  • Emerging markets and new technology

The projects you'll be asked to undertake involve mathematical formulae therefore it's essential you have an understanding of maths to GCSE level C or equivalent.

Why choose an LCF online learning short course?

Our online learning short courses allow you to experience London College of Fashion wherever you are in the world. The real-time chat sessions are fully interactive allowing you to communicate easily with the tutor at the same time as fellow students. You will participate in the live classes each week and you will undertake weekly assignments to be completed in your own time.

Online learning:

Please make sure you are available to participate in the live online chat sessions which are run to UK time.

All online learning courses include weekly chat sessions with your tutor and other students on the course, which are conducted through an interactive seminar (called Blackboard Collaborate). The chat sessions will include text and voice/video chat, as well as an opportunity to 'share' your tutor's desktop so that s/he can navigate you through websites, powerpoint presentations and other work. These sessions are essential to attend each week, so please check the times of the course when you book and take into account any local time differences.

You may also be required to undertake weekly assignments between sessions. These will be housed on our Workflow website, along with additional resources and discussion forums which can be used to interact with fellow students in between classes. You may be expected to dedicate between one - two hours a week to these self-study projects. A full technical specification is listed in 'Materials'.


Beginners. You should have an interest in the subject area and a desire to learn but no previous experience is required.


Please book as early as possible. This will allow us enough time to provide you with login for the online short course learning software. When making your booking do not tick the 'If you DO NOT hold a UK/EU/EEA passport click here' box as this is only relevant for classroom courses. If we send you an email telling you to present your passport to us, please ignore this email, as it does not apply to you. If no dates are available for this course please 'Make an enquiry' using the link below and we will contact you when new dates are published.

Tutor information

Claudia is an award-winning buyer, who possesses a wealth of experience across buying and merchandising for multi-brand department stores, online retailers and premium own label brands. Having worked across numerous brands from high street to luxury, covering both apparel and accessories, in January 2017 she won a coveted 'Buyer of the Year' award in recognition for her work. Having previously honed her skills in visual merchandising and retail management, Claudia has developed a truly multifaceted view of the industry. In addition to her career in buying and merchandising Claudia regularly speaks at industry events such as The Fashion Exchange and has represented major brands in promotional videos for international companies such as True Fit.


In order to fully participate in the practical exercises please have the following materials/equipment for the first class:

  • Notepad and pen

In addition to the materials listed above, you will need:

  • A recent computer with a recent operating system    
  • An up-to-date web browser. (It would be advisable to ensure you have access to two separate web browsers eg Safari and Mozilla Firefox or Google Chrome and Internet Explorer)    
  • Microphone (a headset with microphone/headphones is recommended)    
  • Headphones    
  • Webcam

Finally, a good broadband connection is also recommended. (Mobile data 3G/4G or a mobile dongle might not provide sufficient bandwidth).

Further information on the online learning system requirements.

Details for booking

DateDay of WeekTimeDurationCostStatusLocationAction
14/11/2017 - 05/12/2017Tuesday18:30 - 20:004 Weeks£350Available Online Add to Basket
25/01/2018 - 15/02/2018Thursday17:00 - 18:304 Weeks£350Available Online Add to Basket
05/03/2018 - 26/03/2018Monday17:00 - 18:304 Weeks£350Available Online Add to Basket