Fashion Buying and Merchandising (Online Short Course)

Fashion Buying and Merchandising, online short course at London College of Fashion

Fashion Buying and Merchandising

Who decides what we are wearing next season? How do the products arrive in stores? Why are some retailers successful and others are not? This is all down to the fashion buyers and merchandisers, the main drivers of any retail business and very influential decision-makers...

Taught by: Clare McCormack.

Description


Who decides what we are wearing next season? How do the products arrive in stores? Why are some retailers successful and others are not? This is all down to the fashion buyers and merchandisers, the main drivers of any retail business and very influential decision-makers. This online course will give you a unique insight into industry practices, through real case studies and practical projects.



Topics:

  • Roles and responsibilities of fashion buyers and merchandisers
  • Major fashion retail brands
  • Trade fairs, ready-to-wear and couture shows
  • Trend prediction, fashion forecasting and seasons
  • The buying calendar
  • Customer profiling and segmentation
  • Retail Maths, budgets, margins and price architecture
  • Planning successful ranges
  • Marketing and branding
  • Product development and effective mood boards
  • Fabric and styling terminology
  • Competitor shopping skills
  • Sourcing and supply chains
  • OTB and Critical Path



Outcomes
By the end of the course you will have;

  • Developed an understanding of the roles of Fashion buyers and merchandisers
  • Learnt how fashion buyers and merchandisers contribute to successful fashion business
  • Studied the buying and merchandising cycle, including sourcing inspiration, range planning and product development
  • Been introduced to trend forecasting, and how new styles are sourced for fashion ranges
  • Learnt to identify target customers and their needs
  • Developed an understanding of fashion trading and how it is is used to secure profit
  • Received a Fashion Buying and Merchandising Study guide to support your learning and keep for future reference
  • Received insider tips from industry experts



Who Should Attend
This course essential for anyone wanting to quickly gain a good understanding of fashion buying and merchandising and how it contributes to successful fashion business. No prior experience of buying and merchandising is required, but you will need to be competent in basic maths (we recommend GCSE grade C or equivalent) to complete the course content
Level: Beginner
Please note:
This course is for learners aged 18 and over



Why choose an LCF Online Short Course?
Our online learning short courses allow you to experience London College of Fashion wherever you are in the world. The real-time chat sessions are fully interactive allowing you to communicate easily with the tutor at the same time as fellow students. Additionally all LCF Online Short Courses include;

  • Live sessions with expert
  • Lesson recordings
  • Practical assignments
  • Personal feedback
  • VLE with course content
  • Forums for support
  • 3 months online access
  • LCF Certificate upon completion

Further details about preparing for your online course, and the equipment you need, can be found here

Please note that all courses are taught in UK time. To check and compare times please click here



Tutor information

Clare McCormack is a buyer with over 10 years experience in the retail industry. and has worked at key department stores including John Lewis, Selfridges and House of Fraser. Clare's experience covers high street to luxury and menswear, womenswear and accessories, and she has collaborated with big name brands on successful, exclusive ranges.

Materials

Online Short Course Materials

To take part in the Online sessions you will need:

  • An up-to-date web browser (we recommend Firefox or Chrome)
  • The latest version of Java installed on your device
  • Microphone and headphones (a headset with a microphone function is recommended)
  • Webcam
  • Strong Internet connection via WiFi or ethernet; 2G, 3G or 4G will not be sufficient


Course Specific Materials

  • Paper and pen to take notes during live sessions

Details for booking

DateDay of WeekTimeDurationCostStatusLocationAction
23/01/2018 - 06/03/2018Tuesday18:00 - 19:006 Weeks£250Available Online Add to Basket