Starting Your Own Millinery Business
This 3 day course examines what it takes to set up your own Millinery Business, run by an experienced Milliner who has done just that. You’ll look at how to move your initial ideas and inspirations from a collection into a coherent business plan...
Taught by: Keely Hunter.
This 3 day course examines what it takes to set up your own Millinery Business, run by an experienced Milliner who has done just that. You’ll look at how to move your initial ideas and inspirations from a collection into a coherent business plan. Considering practical steps such as customer profiling, manufacturing options, the best routes to market for your brand and marketing and promotion techniques to consider. The course is classroom based, but includes a visit out to research millinery business models, and a visiting tutor who will critique your plan, tell their story and be available for a Q &A
The course includes:
- Inspiration techniques and mood boards
- Collection design process
- Creating branding that reflects your style
- Manufacturing processes – Pros and cons
- Finding the best route to market for your brand and customer
- Planning your finances – Pricing and selling, looking at your budgets and how to find funding.
- Marketing and promotion – what fits with your business model?
- Business Plan – keeping it relevant
- Setting up a studio – how, where and when
Intermediate. To fully benefit from this course you should have experience of the millinery industry. You should come to the course prepared to discuss your potential business idea.
Your course place is confirmed once you have booked online or via the phone using a credit or debit card. There is no deadline for booking. Places are offered on a first come, first served basis, and all courses have a maximum number of students. We suggest you book early to avoid disappointment.
Keely Hunter’s work combines innovative techniques with unique materials to create hats that can only be defined as wearable modernity. The result is headwear for a modern world that steps beyond the predictable, encouraging people to look at hats differently and see them as the objects of unique beauty they are.
Trained in London, Keely worked under various couture milliners and accessories designers before establishing her own label. Her work to date has appeared in numerous publications – including Vogue Germany (shot by Mario Testino), Vogue UK, Vogue Italia, ES Magazine, Grazia, Wallpaper*, The Mail on Sunday's You Magazine, Volt and S Magazine, among others.
Handpicked by Selfridges to be a Bright Young Thing – the first milliner ever chosen for the store’s ‘next big thing’ designer showcase – Keely has also been named a next generation designer to watch by Wallpaper* Magazine. She is an alumni of the British Fashion Council’s Stephen Jones curated Headonism Initiative and has shown her collections at London and Paris Fashion Week.
Alongside her main seasonal collections, Keely offers a bespoke commissioning service for private clients, as well as producing specifically designed pieces for commercial and art projects. Past clients include MAC make-up, Selfridges and The Science Museum. She regularly participates in designer collaborations with the likes of Fred Butler, Kitty Joseph and Peter Jensen. Keely's work has been worn by celebrities like Paloma Faith and her occasion wear can be spotted at major events like Royal Ascot.
“She creates uncompromisingly modern pieces that somehow still have a lightness of touch” – Stephen Jones
In order to fully participate in the practical exercises please bring the following materials/equipment to the first class:
- Notebook and pen