Fashion Media Styling: Editorial
This contemporary fashion media styling course looks at the contemporary fashion image and the day-to-day working life of a fashion stylist. You will learn about the different types of contemporary fashion image, key industry creatives, how and where to find inspiration, interpreting a style brief, and putting together a pitch - spending the last day shooting your work with a professional photographer...
Taught by: John William, Lucy London.
This contemporary fashion media styling course looks at the contemporary fashion image and the day-to-day working life of a fashion stylist. You will learn about the different types of contemporary fashion image, key industry creatives, how and where to find inspiration, interpreting a style brief, and putting together a pitch - spending the last day shooting your work with a professional photographer.
The course includes:
- The roles of the stylist in contemporary fashion media
- A guide to fashion photographers, stylists, blogs and magazines
- How to spot trends and incorporate them into your work: but also how to create them
- A practical guide to the working life of a stylist and preparing shoots
- A guide to researching and pitching contemporary fashion editorial concepts
- How to begin putting together your own portfolio as a stylist with no budget or contacts
Beginners. You should have an interest in the subject area and a desire to learn but no previous experience is required.
Your course place is confirmed once you have booked online or via the phone using a credit or debit card. There is no deadline for booking. Places are offered on a first come, first served basis, and all courses have a maximum number of students. We suggest you book early to avoid disappointment.
John William began his career in fashion as a journalist and launched Pigeons & Peacocks magazine with London College of Fashion. He has written for magazines as diverse as The Sunday Times Style and Dazed and Confused. John has been working as a freelance stylist for the past 6 years and has contributed to an international roster of publications including Vice, i-D, Nylon, Paper and Bullett magazine. He has had his work exhibited globally including a 2011 show curated by photographer Rankin and a 2014 collaboration with the Museum of London. John's experience in industry spans marketing, consultancy, trend forecasting and creative direction, and he teaches across a number of BA courses at LCF. He currently works as a stylist and artist and his work often includes props and custom made pieces of his own design.
Lucy London (nee Clements) has over two decades of industry experience, covering high street brands from Gap, H&M, Topshop through to designer brands offering a boutique shopping experience, and department stores such as Selfridges. Visual Merchandising is her specialism, and she has worked in all areas of display, so her knowledge of the subject matter places her as a leading visual merchandiser lecturer. Lucy's career of visual static styling has also seen her styling the covers of London and US publications including TIME magazine. She specialises in lifestyle and fashion concept design and has had a freelance career combining VM, final styling and celebrity styling.
Visual merchandising, visual display and fashion business are areas that she still passionately works within. The educational arena is now Lucy's focus, training students and industry professionals in all areas of Visual Merchandising, Styling and fashion business. Her specialist subject areas teamed with her drive and enthusiasm, have given her direct lead in global events such as London fashion week, editorial covers and static styling.
In order to fully participate in the practical exercises please bring the following materials/equipment to the first class:
- Notebook and pen
- Digital camera (to take shots on your final day)
You should be prepared to bring/source clothes, materials and props for your shoot day.