Social Media for Fashion
From Twitter and Facebook to the myriad fashion blogs, social media is an integral part of today's digital fashion marketing strategies. This course will provide you with an introduction to social media and how it can be used to build your fashion business...
Taught by: Lynsey Fox, Charlie May.
From Twitter and Facebook to the myriad fashion blogs, social media is an integral part of today's digital fashion marketing strategies. This course will provide you with an introduction to social media and how it can be used to build your fashion business. This course will show you exactly what social media is and how to effectively use it in your marketing efforts.
The course will include:
- Types of social media
- Why you should be using social media for personal branding, company branding and working within an organisation
- How to network efficiently using social media
- How to market using Facebook, Twitter, YouTube, Pinterest, LinkedIn and Instagram
- The importance of blogging
- Ways to monetize your social media marketing efforts
- How to monitor and keep a social media presence
Beginners. You should have an interest in the subject area and a desire to learn but no previous experience is required.
Your course place is confirmed once you have booked online or via the phone using a credit or debit card. There is no deadline for booking. Places are offered on a first come, first served basis, and all courses have a maximum number of students. We suggest you book early to avoid disappointment.
Lynsey Fox is a journalist and pr and communications specialist with 10 years’ experience spanning fashion, retail, consumer, higher education, broadcast and print and online media. Currently Communications and Media Relations Manager at London College of Fashion, UAL, Lynsey has worked with international brands such as BskyB, Marks & Spencer, Nike, Daily Mirror and T-Mobile. Lynsey’s main areas of focus include creating varied and engaging content for multiple stakeholders, competitor and marketing understanding and campaign impact analysis. In addition Lynsey hosts workshops and lectures helping start up designers create digital brand presence.
In 2011 Charlie May founded her own eponymous womenswear label, showcasing 10 looks to key fashion press for SS12 alongside a short film. September 2012 saw her first solo catwalk show for SS13, a runway show which received swift industry recognition and paved the way for seasonal shows during LFW. With a seasonal runway collection, successful e-commerce platform and International distribution points, Charlie quickly adopted a unique business model which emphasised digitally driven support via her personal online profile, Girl A La Mode. A global network of igital supporter’s coupled with mainstream coverage including Vogue.com, Vogue Italia, POP, L’Officiel and AnOther magazine.
In December 2013, with the lead to her AW14 runway show, brand development consultancy BLYSZAK was appointed to oversee the repositioning and expansion of Charlie May through strategic planning and broader brand direction. Contemporary minimalism is the Charlie May aesthetic – directional and fresh with a focus on three core fundamentals: silhouette, fabrication and colour. An emerging RTW womenswear designer with a unique, digitally enhanced business model, Charlie May was one of the first examples of an independent fashion brand who’s e-commerce platform was built upon and sustained by an acute understanding of online marketing. As of September 2015 Charlie May is represented through a curated landscape of retail partners in most major cities globally. http://www.girlalamode.co.uk/
In order to fully participate in the practical exercises please bring the following materials/equipment to the first class:
- Notebook and pen
As part of your research you will be required to do some printing. Please bring a small amount of cash to the course on your first day to credit your printing account. It is unlikely you will need to spend more than £5.