Fashion Brand Management: Intensive
This fashion brand management course will help you understand how brands are built, managed and evaluated from a creative point of view. You will build on your understanding of brand integration in its various forms. The importance of creativity in fashion branding will be explored and you will gain an understanding of how to communicate and understand brands from a visual perspective...
Taught by: Sanjeev Davidson.
This fashion brand management course will help you understand how brands are built, managed and evaluated from a creative point of view. You will build on your understanding of brand integration in its various forms. The importance of creativity in fashion branding will be explored and you will gain an understanding of how to communicate and understand brands from a visual perspective.
This practical course will expose you to innovative brand marketing campaigns, in fashion. Working as part of a team you will develop ideas and proposals for integrated marketing communications in response to a complex brief.
- Trends in fashion branding
- Brand positioning
- Tangible and intangible brand values
- Innovation and creativity now and in the future
- Brand management strategy
- Creativity on different levels (Luxury brands vs. High St giants)
- Branding communication
- Visual branding
- Visual merchandising and service branding
- Designing branding materials
- Sustainability in creative branding
- Branding sustainable brands
- Creative branding in a digital age
Intermediate. To get the most out of this course you should have experience to the level of Introduction to Fashion Brand Management or Introduction to Fashion Marketing.
Your course place is confirmed once you have booked online or via the phone using a credit or debit card. There is no deadline for booking. Places are offered on a first come, first served basis, and all courses have a maximum number of students. We suggest you book early to avoid disappointment.
Sanjeev Davidson completed his MA at Central St Martins and began working as an art director at BBOY creating their brand identity and managing their multimedia production team. He then moved onto graphic design for Pepe Jeans and Fox Racing, before designing for Ben Sherman. He spent four years as Head of Design and menswear collections at Firetrap, ensuring the brand values and image was the essence of all product areas, to increase product sales and market share. He has also been instrumental in shaping Firetraps brand image for UK and global markets. Sanjeev was then head hunted to Head of Design at Hackett, where he redefined their product development and range offer, to reposition the brand for international expansion and his contributions helped them to achieve the Queen's Award for Enterprise in International Trade 2012. He is now combining consultancy for new businesses with lecturing at LCF. This has included delivering regular branding workshops in China and Argentina for business owners, and in the UK for international audiences.
In order to fully participate in the practical exercises please bring the following materials/equipment to the first class:
- Your favourite fashion magazine