Introduction to the Fashion Media Business
If you are interested in joining the fashion media industry, then this introductory short course will enable you to understand the roles of the range of professional practices that support the creation of the fashion image...
Taught by: John William.
If you are interested in joining the fashion media industry, then this introductory short course will enable you to understand the roles of the range of professional practices that support the creation of the fashion image.
The course includes:
- Fashion calendar
- Marketing in the fashion industry
- Impact of advertising and fashion/beauty campaigns
- The role of public relations
- Journalism for the print media
- Analysing and creating press releases
- Styling editorial/video/TV
- Trade shows
- Fashion forecasting
Beginners. You should have an interest in the subject area and a desire to learn but no previous experience is required.
Your course place is confirmed once you have booked online or via the phone using a credit or debit card. There is no deadline for booking. Places are offered on a first come, first served basis, and all courses have a maximum number of students. We suggest you book early to avoid disappointment.
John William began his career in fashion as a journalist and launched Pigeons & Peacocks magazine with London College of Fashion. He has written for magazines as diverse as The Sunday Times Style and Dazed and Confused. John has been working as a freelance stylist for the past 6 years and has contributed to an international roster of publications including Vice, i-D, Nylon, Paper and Bullett magazine. He has had his work exhibited globally including a 2011 show curated by photographer Rankin and a 2014 collaboration with the Museum of London. John's experience in industry spans marketing, consultancy, trend forecasting and creative direction, and he teaches across a number of BA courses at LCF. He currently works as a stylist and artist and his work often includes props and custom made pieces of his own design.
In order to fully participate in the practical exercises please bring the following materials/equipment to the first class:
- Notebook and pen
- Felt tips and highlighters