Introduction to the Fashion Media Business

Fashion media: online catwalk updates

Fashion media: online catwalk updates

If you are interested in joining the fashion media industry, then this introductory short course will enable you to understand the roles of the range of professional practices that support the creation of the fashion image. The course includes: The different fashion media roles, and how they interactHistory of the Fashion MediaAn introduction to the Fashion ImageAn introduction to the different practices of stylingAn introduction to Fashion JournalismHow has online impacted on traditional print journalism? Brand Flavour: how do brands communicate via their imagery and marketing?Trends and Fashion ForecastingTips and guidance with getting started with your own career in the Fashion MediaLevel:Beginners...

Taught by: John William.

Description

If you are interested in joining the fashion media industry, then this introductory short course will enable you to understand the roles of the range of professional practices that support the creation of the fashion image. 

The course includes: 

  • The different fashion media roles, and how they interact
  • History of the Fashion Media
  • An introduction to the Fashion Image
  • An introduction to the different practices of styling
  • An introduction to Fashion Journalism
  • How has online impacted on traditional print journalism? 
  • Brand Flavour: how do brands communicate via their imagery and marketing?
  • Trends and Fashion Forecasting
  • Tips and guidance with getting started with your own career in the Fashion Media

Level:

Beginners. You should have an interest in the subject area and a desire to learn but no previous experience is required.


Booking:

Your course place is confirmed once you have booked online or via the phone using a credit or debit card. There is no deadline for booking. Places are offered on a first come, first served basis, and all courses have a maximum number of students. We suggest you book early to avoid disappointment.



Tutor information

John William began his career in fashion as a journalist and launched Pigeons & Peacocks magazine with London College of Fashion. He has written for magazines as diverse as The Sunday Times Style and Dazed and Confused. John has been working as a freelance stylist for the past 6 years and has contributed to an international roster of publications including Vice, i-D, Nylon, Paper and Bullett magazine. He has had his work exhibited globally including a 2011 show curated by photographer Rankin and a 2014 collaboration with the Museum of London. John's experience in industry spans marketing, consultancy, trend forecasting and creative direction, and he teaches across a number of BA courses at LCF. He currently works as a stylist and artist and his work often includes props and custom made pieces of his own design.



Materials

In order to fully participate in the practical exercises please bring the following materials/equipment to the first class:

  • Notebook and pen
  • Felt tips and highlighters
  • Magazines

Details for booking

DateDay of WeekTimeDurationCostStatusLocationAction
17/08/2017 - 18/08/2017Thursday - Friday10:00 - 17:002 Days£250Available John Prince's St - W1G Add to Basket
26/09/2017 - 24/10/2017Tuesday18:30 - 21:005 Weeks£250Available High Holborn - WC1V Add to Basket
22/01/2018 - 19/02/2018Monday18:30 - 21:005 Weeks£250Available John Prince's St - W1G Add to Basket