Introduction to the Fashion Media Business

Fashion media: online catwalk updates

Fashion media: online catwalk updates

Fashion media: online articles

Fashion media: online articles

Fashion media: online articles

Fashion media: online articles

Fashion media: online magazines

Fashion media: online magazines

Fashion media: blogging

Fashion media: blogging

Fashion media: blogging

Fashion media: blogging

Fashion media: social media

Fashion media: social media

Fashion media course tutor, Fiona Agyemang

Fashion media course tutor, Fiona Agyemang

If you are interested in joining the fashion media industry, then this introductory short course will enable you to understand the roles of the range of professional practices that support the creation of the fashion image...

Taught by: John William.

Description

If you are interested in joining the fashion media industry, then this introductory short course will enable you to understand the roles of the range of professional practices that support the creation of the fashion image.

The fashion media is in the midst of deep social and technological change. Including a broad range of case studies, from fashion plates to fashion films, and from fashion magazines to fashion blogs, this ground-breaking book provides an up-to-date examination of the role and significance of this field. - See more at: http://www.bloomsbury.com/uk/fashion-media-9780857853066/#sthash.um6GFGJ5.dpuf


The course includes: 

  • Fashion calendar 
  • Marketing in the fashion industry 
  • Buying/branding/retail 
  • Impact of advertising and fashion/beauty campaigns 
  • The role of public relations 
  • Journalism for the print media 
  • Analysing and creating press releases 
  • Styling editorial/video/TV 
  • Trade shows 
  • Fashion forecasting 

Level:

Beginners. You should have an interest in the subject area and a desire to learn but no previous experience is required.


Booking:

Your course place is confirmed once you have booked online or via the phone using a credit or debit card. There is no deadline for booking. Places are offered on a first come, first served basis, and all courses have a maximum number of students. We suggest you book early to avoid disappointment.


Tutor information

John William began his career in fashion as a journalist and launched Pigeons & Peacocks magazine with London College of Fashion. He has written for magazines as diverse as The Sunday Times Style and Dazed and Confused. John has been working as a freelance stylist for the past 6 years and has contributed to an international roster of publications including Vice, i-D, Nylon, Paper and Bullett magazine. He has had his work exhibited globally including a 2011 show curated by photographer Rankin and a 2014 collaboration with the Museum of London. John's experience in industry spans marketing, consultancy, trend forecasting and creative direction, and he teaches across a number of BA courses at LCF. He currently works as a stylist and artist and his work often includes props and custom made pieces of his own design.



Materials

In order to fully participate in the practical exercises please bring the following materials/equipment to the first class:

  • Notebook and pen
  • Felt tips and highlighters
  • Magazines

Details for booking

DateDay of WeekTimeDurationCostStatusLocationAction
23/01/2017 - 20/02/2017Monday18:30 - 21:005 Weeks£250Available John Prince's St - W1G Add to Basket
17/08/2017 - 18/08/2017Thursday - Friday10:00 - 17:002 Days£250Available High Holborn - WC1V Add to Basket