Fashion Brand Management

Sanjeev Davidson, course tutor

Pam Wright, course tutor 

This hands on fashion brand management course will help you understand how brands are built, managed and experienced. You will learn practical elements of brand management including: tone of voice, the experience of ‘brand space’ and the importance of graphic elements (labels, packaging etc)...

Taught by: Pam Wright.

Description

This hands on fashion brand management course will help you understand how brands are built, managed and experienced. 

You will learn practical elements of brand management including: tone of voice, the experience of ‘brand space’ and the importance of graphic elements (labels, packaging etc). You will also learn how the visions and values of the brand resonate with the consumer and the importance of key ‘touch points’ during the consumer experience. 

This short course will teach you the basics of brand management and how it works in the fashion industry today. The course is enriched by contemporary examples from the fashion industry and will allow students to work together on a range of short briefs.

The course will include:
 

  • Trends in fashion branding
  • Brand values
  • Brand positioning
  • Brand communication
  • Brand management strategies
  • Innovation and creativity now and in the future
  • Branding on different levels (Luxury brands vs. High St Giants)
  • Visual merchandising and service branding
  • Sustainability in fashion branding
  • Branding in a digital age
  • Career and CV recommendations

Level:

Beginners. You should have an interest in the subject area and a desire to learn but no previous experience is required.


Booking:

Your course place is confirmed once you have booked online or via the phone using a credit or debit card. There is no deadline for booking. Places are offered on a first come, first served basis, and all courses have a maximum number of students. We suggest you book early to avoid disappointment.




Tutor information

Pam Wright has over 24 years expertise in luxury branding and advertising. She was co-founder of the branding and advertising agency Hudson Wright Easton. For over 24 years, HWE has been one of the foremost creative luxury and premium brand marketing and advertising agencies. It began as a traditional advertising agency handling global and domestic luxury brands. Hudswon Wright Easton was one of the first agencies to embrace mail order print and was very much part of the early growth of on-line shopping and digital marketing. Pam has represented brands in jewellery, skin-care and fragrance and home and food from both the luxury and premium brand sectors. Harrods, Space NK, Links of London and Hackett to name a few. Pam now works as a branding consultant to a variety of brands.




Materials

In order to fully participate in the practical exercises please bring the following materials/equipment to the first class:

  • Tablet or laptop,
  • A3 Sketch Pad
  • Selection of coloured felt tip pens.

As part of your research you will be required to do some printing. Please bring a small amount of cash to the course on your first day to credit your printing account.  It is unlikely you will need to spend more than £5.



Details for booking

DateDay of WeekTimeDurationCostStatusLocationAction
12/09/2018 - 14/09/2018Wednesday-Friday10:00 - 17:003 Days£350Available John Prince's St - W1G Add to Basket
09/11/2018 - 11/11/2018Friday-Sunday10:00 - 17:003 Days£350Available John Prince's St - W1G Add to Basket
25/01/2019 - 27/01/2019Friday-Sunday10:00 - 17:003 Days£350Available John Prince's St - W1G Add to Basket
19/03/2019 - 21/03/2019Tuesday-Thursday10:00 - 17:003 Days£350Available John Prince's St - W1G Add to Basket