This fashion PR course is ideal for beginners with an interest in fashion PR and would like to learn new and creative ways of promoting fashion brands, products and people in an increasingly competitive fashion communications market. The course includes: The power of the fashion image Celebrity product placement Exploring the digital landscape and social media How PR works with marketing and advertisingLevel:BeginnersBooking:Your course place is confirmed once you have booked online or via the phone using a credit or debit card...
Taught by: Lynsey Fox, Sue Seel.
This fashion PR course is ideal for beginners with an interest in fashion PR and would like to learn new and creative ways of promoting fashion brands, products and people in an increasingly competitive fashion communications market.
The course includes:
- The power of the fashion image
- Celebrity product placement
- Exploring the digital landscape and social media
- How PR works with marketing and advertising
Your course place is confirmed once you have booked online or via the phone using a credit or debit card. There is no deadline for booking. Places are offered on a first come, first served basis, and all courses have a maximum number of students. We suggest you book early to avoid disappointment.
Lynsey Fox is a journalist and pr and communications specialist with 10 years’ experience spanning fashion, retail, consumer, higher education, broadcast and print and online media. Currently Communications and Media Relations Manager at London College of Fashion, UAL, Lynsey has worked with international brands such as BskyB, Marks & Spencer, Nike, Daily Mirror and T-Mobile. Lynsey’s main areas of focus include creating varied and engaging content for multiple stakeholders, competitor and marketing understanding and campaign impact analysis. In addition Lynsey hosts workshops and lectures helping start up designers create digital brand presence.
Sue has worked as a brand consultant for over ten years across multiple sectors with a bias in fashion, film, music and sports. She is a specialist in consumer PR in both the UK and international media together with understanding the world of social media influencers, celebrity management structures and stylists. Responsible for successful launches from products and services to brands and individuals, Sue has launched well known celebrities into fashion accessories; Alesha Dixon, Kimberley Walsh and Lily Allen as well as profiling the Swedish siblings behind luxury men’s accessory brand, Oppermann. Sue is able to produce fresh and innovative retail multi-channel marketing strategies in order to strengthen a brand and drive traffic to physical and online properties. Sue also teaches on a selection of marketing and PR short courses at London College of Fashion.
In order to fully participate in the practical exercises please bring the following materials/equipment to the first class:
- Notebook and pen