Create a Fashion Advertising Campaign
When you work in an advertising or brand communications function for a fashion brand you’ll be responsible for the delivery of campaigns that communicate both brand image and the seasonal message. You need to make sure the campaigns you create can be adapted to and used in different channels, such as Interactive Media, Retail, PR, etc...
Taught by: Silvia Barabino, Tutor to be confirmed.
When you work in an advertising or brand communications function for a fashion brand you’ll be responsible for the delivery of campaigns that communicate both brand image and the seasonal message.
You need to make sure the campaigns you create can be adapted to and used in different channels, such as Interactive Media, Retail, PR, etc. Furthermore, a successful campaign is very dependent on an effective and innovative launch strategy, so it won’t go unnoticed. Last but not least, it’s crucial in an advertising function to get the entire organization on board and motivated to ensure all different corporate functions will support and implement the campaign in the desired manner and campaign and brand coherency will be maintained.
On this advertising course you’ll learn how to create an impactful 360 media campaign for a fashion brand from concept to execution, through a practical, industry-level brief. You’ll be involved in all aspects of the campaign; from evaluating and approving concepts & artwork, to directing the shooting.
In a final presentation you’ll be asked to present your approved concept boards/artwork, explaining how this campaign would be executed via different channels and outlining what a successful launch of your campaign would look like.
The course will include:
- What an Advertising Campaign really is.
- The three phases of development: from conception to master material release.
- How to build a creative brief.
- How to choose the great supplier and the different channels of communication (social networks, e-commerce, editorials).
- Shooting and set up workshop.
- Campaign delivery.
Beginners. You should have an interest in the subject area and a desire to learn but no previous experience is required.
Your course place is confirmed once you have booked online or via the phone using a credit or debit card. There is no deadline for booking. Places are offered on a first come, first served basis, and all courses have a maximum number of students. We suggest you book early to avoid disappointment.
Silvia Barabino possesses an impressive international business background. Over twelve years she worked in Paris, London and Italy for some the best known global advertising and communication agencies (McCann Erickson, BBDO, Publicis Conseil, Mediacom Beyond Advertising). This led to a central role at Fendi Roma (LVMH Group) where she has been responsible of the global Corporate Image development.
Experienced and passionate about luxury content development, with a track proven record working for global business projects, she worked alongside the most recognizable figures in the industry (Karl Lagerfeld, Silvia Venturini Fendi, Bruce Weber, Linda Evangelista, amongst others).
In order to fully participate in the practical exercises please bring the following materials/equipment to the first class:
- Notebook and pen