Create a Fashion Advertising Campaign
When you work in an advertising or brand communications function for a fashion brand you’ll be responsible for the delivery of campaigns that communicate both brand image and the seasonal message. You need to make sure the campaigns you create can be adapted to and used in different channels, such as Interactive Media, Retail, PR, etc...
Taught by: Nina Baijens.
When you work in an advertising or brand communications function for a fashion brand you’ll be responsible for the delivery of campaigns that communicate both brand image and the seasonal message.
You need to make sure the campaigns you create can be adapted to and used in different channels, such as Interactive Media, Retail, PR, etc. Furthermore, a successful campaign is very dependent on an effective and innovative launch strategy, so it won’t go unnoticed. Last but not least, it’s crucial in an advertising function to get the entire organization on board and motivated to ensure all different corporate functions will support and implement the campaign in the desired manner and campaign and brand coherency will be maintained.
On this advertising course you’ll learn how to create an impactful 360 media campaign for a fashion brand from concept to execution, through a practical, industry-level brief set by a real fashion client. You’ll be involved in all aspects of the campaign; from working with an ad agency, evaluating and approving concepts & artwork, to directing the shooting.
In a final presentation you’ll be asked to present your approved concept boards/artwork, explaining how this campaign would be executed via different channels and outlining what a successful launch of your campaign would look like.
The course will include:
- Where do you start and who should be involved in the project team?
- Working with agencies
- In-house vs external agencies
- Creation of a campaign from concept to execution
- Campaign adaptation for different channels
- Interactive, retail, events, etc.
- Difference between editorial, brand and retail imagery
- Successful launch of a campaign
- Launch strategy
- Media options
- Timing horizon
- Internal organizational motivation
- Selling the campaign internally
- Maintaining cohesion
- Brand campaign versus seasonal campaign
- How to incorporate trends
Beginners. You should have an interest in the subject area and a desire to learn but no previous experience is required.
Your course place is confirmed once you have booked online or via the phone using a credit or debit card. There is no deadline for booking. Places are offered on a first come, first served basis, and all courses have a maximum number of students. We suggest you book early to avoid disappointment.
In order to fully participate in the practical exercises please bring the following materials/equipment to the first class:
- Notebook and pen
Details for booking
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