Visual Merchandising 1

Visual Merchandising

Visual Merchandising

Visual Merchandising

Visual Merchandising

Fashion Visual Merchandising Course

Visual Merchandising

Fashion visual merchandising is the activity of developing the floor plans and three-dimensional displays in order to maximise sales. Goods are displayed to highlight their features. The purpose of  visual merchandising is to attract, engage, and motivate the customer through their journey towards making a purchase...

Taught by: Lucy London.

Description

Fashion visual merchandising is the activity of developing the floor plans and three-dimensional displays in order to maximise sales. Goods are displayed to highlight their features. The purpose of  visual merchandising is to attract, engage, and motivate the customer through their journey towards making a purchase.

This visual merchandising course will begin by giving you an insight into the key roles and responsibilities of a visual merchandiser. You will then analyse shop floor plans and fixtures and fittings within a space. This course will be taught through lectures, group discussions and practical exercises.


This course includes:

  • Basic branding and communication
  • Organisational structures
  • Store layout and creating floor plans
  • Display and presentation techniques
  • Merchandising techniques
  • Target markets
  • Set floor structures
  • Merchandising and cross-merchandising in a limited space
  • Merchandise and strategies to promote sales

Level:

Beginners. You should have an interest in the subject area and a desire to learn but no previous experience is required.


Booking: 

Your course place is confirmed once you have booked online or via the phone using a credit or debit card. There is no deadline for booking. Places are offered on a first come, first served basis, and all courses have a maximum number of students. We suggest you book early to avoid disappointment.




Tutor information

Lucy London (nee Clements) has over two decades of industry experience, covering high street brands from Gap, H&M, Topshop through to designer brands offering a boutique shopping experience, and department stores such as Selfridges. Visual Merchandising is her specialism, and she has worked in all areas of display, so her knowledge of the subject matter places her as a leading visual merchandiser lecturer. Lucy's career of visual static styling has also seen her styling the covers of London and US publications including TIME magazine. She specialises in lifestyle and fashion concept design and has had a freelance career combining VM, final styling and celebrity styling. 

Visual merchandising, visual display and fashion business are areas that she still passionately works within. The educational arena is now Lucy's focus, training students and industry professionals in all areas of Visual Merchandising, Styling and fashion business. Her specialist subject areas teamed with her drive and enthusiasm, have given her direct lead in global events such as London fashion week, editorial covers and static styling.



Materials

In order to fully participate in the practical exercises please bring the following materials/equipment to the first class:

  • Notebook and pen

Details for booking

DateDay of WeekTimeDurationCostStatusLocationAction
28/09/2016 - 16/11/2016Wednesday18:00 - 21:008 Weeks£495Available John Prince's St - W1G Add to Basket
19/12/2016 - 23/12/2016Monday - Friday10:00 - 16:005 Days£495Available John Prince's St - W1G Add to Basket
25/01/2017 - 15/03/2017Wednesday18:00 - 21:008 Weeks£495Available John Prince's St - W1G Add to Basket
03/04/2017 - 07/04/2017Monday - Friday10:00 - 16:005 Days£495Available John Prince's St - W1G Add to Basket