Visual Merchandising and Space Management: Intensive
This course covers key topics from 'Introduction to visual merchandising & space management' alongside more advance techniques
Fashion visual merchandising is the activity of developing the floor plans and three-dimensional displays in order to maximise sales. Goods are displayed to highlight their features. The purpose of visual merchandising is to attract, engage, and motivate the customer through their journey towards making a purchase...
Taught by: Debbie Flowerday, Sarah Manning.
Fashion visual merchandising is the activity of developing the floor plans and three-dimensional displays in order to maximise sales. Goods are displayed to highlight their features. The purpose of visual merchandising is to attract, engage, and motivate the customer through their journey towards making a purchase.
This visual merchandising course will begin by giving you an insight into the key roles and responsibilities of a visual merchandiser. You will then analyse shop floor plans and fixtures and fittings within a space. This course will be taught through lectures, group discussions and practical exercises.
This course includes:
Beginners. You should have an interest in the subject area and a desire to learn but no previous experience is required.
Your course place is confirmed once you have booked online or via the phone using a credit or debit card. There is no deadline for booking. Places are offered on a first come, first served basis, and all courses have a maximum number of students. We suggest you book early to avoid disappointment.
Debbie Flowerday has been a visual merchandiser for almost 40 years; her knowledge and experience of the display and visual merchandising industry is extensive. She has worked globally for well known retailers including Max Mara, Mary Quant, Estée lauder, Top Shop, Gucci and Royal Worcester. Her key skills include Visual Merchandising, Window Concept and Product Styling, Retail Design, Store Layout, Interior Design, Exhibition, Product Styling, Photographic Styling, Events & Product Launches and VM Training & Guidelines.
Sarah Manning works for a selection of London based retail and department stores, offering freelance services in visual merchandising training and consultancy. Her work includes planning and installing in-store promotions, consulting on new fixtures and installations, and window design and dressing. As well as teaching e-learning Visual Merchandising and Display, Sarah also teaches at London College of Communication for display design and fashion presentation. Sarah has previously worked for Benetton, Harrods, Marks and Spencer, Liberty, Next and Selfridges.
In order to fully participate in the practical exercises please bring the following materials/equipment to the first class: