Visual Merchandising: Intensive

Visual Merchandising and Space Management student work

Visual Merchandising and Space Management student work

Tutor and students in Visual Merchandising and Space Management class

Visual Merchandising and Space Management: Tutor and students

Visual Merchandising and Space Management student work

Visual Merchandising and Space Management student work

Fashion Visual Merchandising Course

Fashion Visual Merchandising Course

Visual Merchandising and Space Management student work

Visual Merchandising and Space Management student work

Tutor and students on visual merchandising course

Visual Merchandising and Space Management: Tutor and students

Students and tutor on visual merchandising course

Visual Merchandising: Students and tutor

Visual Merchandising student work

Visual Merchandising student work

This very comprehensive course covers all aspects of visual merchandising and display in retail today, and will give you a thorough understanding of visual merchandising, its practical application and the different roles of the visual merchandiser...

Taught by: Lucy London.

Description

This very comprehensive course covers all aspects of visual merchandising and display in retail today, and will give you a thorough understanding of visual merchandising, its practical application and the different roles of the visual merchandiser. You will start with the basics but will go on to explore creating themes, space planning and how to inject excitement into stores. There will be a mixture of projects, lectures, guest lectures and group discussions along with visits that will allow you to build up your knowledge, using the best fashion capital in the world, as your resource.

The course is aimed at those who want to move into visual merchandising as a career, so it is expected that whilst attending this course you can devote a further 2 hours a week to researching and working on your final project.

The course will include:

  • What is visual merchandising and carving a career in VM
  • Designing the customer experience
  • Customer/consumer behaviour
  • Display basics – line, composition, lighting, colour
  • The importance of windows
  • Mannequins
  • Space Planning
  • Developing concepts and themes
  • Store visits
  • Future trends

Dates:

Term time (20 Saturdays) 
Part 1: October 1st – December 3rd (10 weeks)
Part 2: January 7th – March 11th (10 weeks)

Easter (19 days, Monday to Friday): 
Monday 20th March – Thursday 13th April

Level:

Beginners. You should have an interest in the subject area and a desire to learn but no previous experience is required.

Booking:

Your course place is confirmed once you have booked online or via the phone using a credit or debit card. There is no deadline for booking. Places are offered on a first come, first served basis, and all courses have a maximum number of students. We suggest you book early to avoid disappointment.



Tutor information

Lucy London (nee Clements) has over two decades of industry experience, covering high street brands from Gap, H&M, Topshop through to designer brands offering a boutique shopping experience, and department stores such as Selfridges. Visual Merchandising is her specialism, and she has worked in all areas of display, so her knowledge of the subject matter places her as a leading visual merchandiser lecturer. Lucy's career of visual static styling has also seen her styling the covers of London and US publications including TIME magazine. She specialises in lifestyle and fashion concept design and has had a freelance career combining VM, final styling and celebrity styling. 

Visual merchandising, visual display and fashion business are areas that she still passionately works within. The educational arena is now Lucy's focus, training students and industry professionals in all areas of Visual Merchandising, Styling and fashion business. Her specialist subject areas teamed with her drive and enthusiasm, have given her direct lead in global events such as London fashion week, editorial covers and static styling.



Materials

In order to fully participate in the practical exercises please bring the following materials/equipment to the first class:

  • Notebook and pen

  • Details for booking

    DateDay of WeekTimeDurationCostStatusLocationAction
    01/10/2016 - 11/03/2017Saturday10:00 - 16:3020 Days£1995Available John Prince's St - W1G Add to Basket
    20/03/2017 - 13/04/2017Monday - Friday10:00 - 17:0019 Days£1995Available John Prince's St - W1G Add to Basket