Fashion Buying and Merchandising: Merchandising Techniques

Fashion Buying and Merchandising course

Fashion Buying and Merchandising: Merchandising Techniques

Fashion Buying and Merchandising course

James Clark, leader of Fashion Merchandising Techniques

The merchandiser or planner within a fashion retailer, is responsible for getting products in the right store, at the right time and in the right quantities.  This requires working closely with the buying teams, so they can accurately forecast sales, manage budgets, plan stock levels and monitor performance...

Taught by: James Clark.

Description

The merchandiser or planner within a fashion retailer, is responsible for getting products in the right store, at the right time and in the right quantities.  This requires working closely with the buying teams, so they can accurately forecast sales, manage budgets, plan stock levels and monitor performance.  This course is an ideal follow on from our ‘Fashion Buying’ and will give you the tools you need to follow the merchandising pathway in your career.  It will also be suitable for those who have already started in the role, but want to understand best practice.

The course will include:

  • The role of the 'fashion merchandiser' 
  • Preparation pre planning 
  • SWOT (Strengths, Weaknesses, Opportunities, Threats) preparation 
  • Research Methods 
  • Identifying demand 
  • Creating Budgets 
  • Applying Budgets 
  • Sales analysis 
  • Planning, stock control & stock turn 
  • Detailed profitability 
  • KPIs (Key Performance Indicators) 
  • WSSI (Weekly Stock & Sales Intake) 
  • OTB (Open to Buy) 
  • Allocating & Stock replenishment 
  • Profit & margin control 
  • Supply chain & distribution 

You will receive a copy of James Clark’s book Fashion Merchandising: Principles and Practice ??

The projects you'll be asked to undertake involve mathematical formulae therefore it's essential you have an understanding of maths to GCSE level C or equivalent.

This course is one of the second in the series of our 'Fashion Buying & Merchandising' short courses. Once you've completed this course you might consider moving onto 'Fashion Buying & Merchandising: Buying Techniques'.


Level:

Intermediate. You should have completed the beginners level course or have equivalent experience.


Beginner Level
Intermediate Level Advanced Level
Introduction to Fashion Buying and MerchandisingFashion Buying and Merchandising: Buying TechniquesFashion Buying and Merchandising: Advanced
Fashion Buying and Merchandising: Merchandising Techniques 
Fashion Buying & Merchandising: Intensive

 Fashion Buying and Merchandising: Luxury Brands  
 Fashion Buying and Merchandising: Further Skills 

Booking: 

Your course place is confirmed once you have booked online or via the phone using a credit or debit card. There is no deadline for booking. Places are offered on a first come, first served basis, and all courses have a maximum number of students. We suggest you book early to avoid disappointment.

 




Tutor information

James Clark is a merchandising specialist with over 25 years of experience in the fashion industry. James began his merchandising career at Debenhams. He moved from there to Viyella and then to House of Fraser where he was Head of Merchandising for 7 years. In that period he was responsible for an OTB budget of £250m and headed up the womenswear, childrenswear and beauty merchandising functions. His consultancy work has involved creating and developing effective merchandising functions and product supply chain practices for small retail businesses. James is now Senior Lecturer on the BA (Hons) Fashion Management programme at London College of Fashion, where he brings his wealth of knowledge to the 120 students who graduate from this highly respected programme each year to take up positions in fashion companies around the world. Since joining LCF James has delivered guest lectures in China, Korea, Russia and India, and he published his first book – Fashion Merchandising - Principles and Practice.


Materials

In order to fully participate in the practical exercises please bring the following materials/equipment to the first class:

  • Notepad and pen
  • Pocket calculator

Details for booking

DateDay of WeekTimeDurationCostStatusLocationAction
31/01/2017 - 07/03/2017Tuesday18:30 - 21:006 Weeks£375Available John Prince's St - W1G Add to Basket
11/04/2017 - 13/04/2017Tuesday - Thursday10:00 - 16:003 Days£375Available John Prince's St - W1G Add to Basket