Essential Guide to the Fashion Business

Essential Guide to the Fashion Business, LCF Short Course.

Essential Guide to the Fashion Business

Essential Guide to the Fashion Business

Essential Guide to the Fashion Business

This fashion course will introduce you to the various different areas of the fashion industry business, giving you an insight into how they all work, and an idea of which area you might like to work in.You'll take a brief look at the key players within the industry and their operations...

Taught by: Alison Lowe, Stephanie Liberman.

Description

This fashion course will introduce you to the various different areas of the fashion industry business, giving you an insight into how they all work, and an idea of which area you might like to work in.

You'll take a brief look at the key players within the industry and their operations. You'll also look at how trends develop, manufacturing options, fashion marketing and fashion retailing, all reinforced with practical case studies and examples within the fashion and retail industry.

During this course expect to participate in group projects and where possible visit exhibitions/museums.

The course includes:

  • A history of fashion business structure and where it is now
  • A look at how fashion is designed and developed
  • Different types of retailers
  • Buying and manufacturing methods
  • Marketing and PR
  • The career and business opportunities available in the industry

The course provides excellent opportunity for non-fashion professionals to gain knowledge to kick start their career or business in the fashion world.

Level:

Beginners. You should have an interest in the subject area and a desire to learn but no previous experience is required.

Booking: 

Your course place is confirmed once you have booked online or via the phone using a credit or debit card. There is no deadline for booking. Places are offered on a first come, first served basis, and all courses have a maximum number of students. We suggest you book early to avoid disappointment.

Tutor information

Alison Lowe is a serial entrepreneur with a successful background in profitable business growth, both through her own businesses and those she supports. Alison’s quick understanding and industry knowledge of what fashion brands really need is impressive and effective. She works with many exciting emerging fashion designers and established creative businesses in London today and provides a great insight into how PR, Marketing and Business Management can work as part of a holistic approach to a brand’s development.
 
Alison established her fashion agency Felicities in 2003, having discovered a gap in the market for business development, PR, marketing and sales support for emerging creative brands. During the last 12 years, Alison has worked with over 200 clients to break into new markets both in the UK and Internationally and established a range of sponsorship, partnership and promotional opportunities for her brands. Felicities and its clients feature regularly on the International Fashion Week schedules. Prior to setting up Felicities, Alison had the kind of portfolio career that is a trait of many successful entrepreneurs. She has established, run and sold several businesses including RoadRunners, the international courier business and Chameleon, a promotional management company. In addition, Alison has worked in the public sector as a business support consultant for Business Link and established a large cross sector consortium for a voluntary sector project. Alison teaches on several business courses at London College of Fashion and is regularly asked to guest lecture at international universities and conferences.



Stephanie Liberman has over 20 years experience in the fashion industry. Starting her buying career at Woolworths, she worked in variety of multi-channel retailers and was a senior buyer at department store, Debenhams and stationery retailer, Paperchase. During her buying career she travelled extensively to Europe and the Far East and has built up a wealth of sourcing experience and relationships with offshore suppliers. Whilst at Debenhams she also developed and ran the buying school program and ran training and mentoring for all levels of the buying and merchandising community. She currently teaches at Regent's University London on short courses for Artscom at LCF.

Materials

In order to fully participate in the practical exercises please bring the following materials/equipment to the first class:

  • Notebook and pen

Details for booking

DateDay of WeekTimeDurationCostStatusLocationAction
01/10/2016 - 02/10/2016Saturday & Sunday10:00 - 17:002 Days£195Fully Booked High Holborn - WC1V
22/10/2016 - 23/10/2016Saturday & Sunday10:00 - 17:002 Days£195Available High Holborn - WC1V Add to Basket
19/11/2016 - 20/11/2016Saturday & Sunday10:00 - 17:002 Days£195Available High Holborn - WC1V Add to Basket
08/12/2016 - 09/12/2016Thursday - Friday10:00 - 17:002 Days£195Available John Prince's St - W1G Add to Basket
21/01/2017 - 22/01/2017Saturday & Sunday10:00 - 17:002 Days£195Available John Prince's St - W1G Add to Basket
02/02/2017 - 02/03/2017Thursday18:30 - 21:005 Weeks£195Available John Prince's St - W1G Add to Basket
11/03/2017 - 12/03/2017Saturday & Sunday10:00 - 17:002 Days£195Available John Prince's St - W1G Add to Basket