Fashion Buying and Merchandising: Further Skills
This fashion buying course will explore the practical approaches and processes involved in the research, creation, sourcing and management of a profitable and balanced product range that is relevant to the demands of the consumer and the business...
Taught by: Hannah Middleton, James Clark.
This fashion buying course will explore the practical approaches and processes involved in the research, creation, sourcing and management of a profitable and balanced product range that is relevant to the demands of the consumer and the business.Through a mixture of short lectures, exercises and a field trip you will use a fictional case study of a UK high street retailer to plan and create a product range. You will be guided through the processes of researching the market, developing the product concept and then managing the planning and trading of the range.
The course includes:
- The context of fashion buying and merchandising, the buying calendar
- Research methods to identify the product strategy
- Product budgeting and open to buy
- Product planning and store layouts
- Field trip
- Creating the range plan
- Product sourcing and quality assurance
- Managing the phasing of stock into the business
- Trading the proposition, identifying new opportunities and planning the end of season sale
- Modern influences within fashion buying and merchandising
You will receive a copy of James Clark’s book Fashion Merchandising: Principles and Practice
The projects you'll be asked to undertake involve mathematical formulae therefore it's essential you have an understanding of maths to GCSE level C or equivalent.
On booking you will receive a pre-arrival pack to include activities to be undertaken prior to the commencement of the course.
Intermediate/advanced: This course is for those who have ideally completed 'Introduction to Fashion Buying & Merchandising' and either the ‘Fashion Buying & Merchandising: Buying’ or ‘Merchandising’ course or have equivalent experience.
|Beginner Level ||Intermediate Level||Advanced Level|
|Introduction to Fashion Buying and Merchandising||Fashion Buying and Merchandising: Buying Techniques||Fashion Buying and Merchandising: Advanced|
|Fashion Buying and Merchandising: Merchandising Techniques|
|Fashion Buying & Merchandising: Intensive|
|Fashion Buying and Merchandising: Luxury Brands|
|Fashion Buying & Merchandising: Further Skills|
Your course place is confirmed once you have booked online or via the phone using a credit or debit card. There is no deadline for booking. Places are offered on a first come, first served basis, and all courses have a maximum number of students. We suggest you book early to avoid disappointment.
Hannah Middleton has over 20 years experience in the fashion industry, including senior buyer at department store group House of Fraser for several years. Prior to her buying career she was an account manager for Peter Golding, which involved extensive travel to Europe and the Far East. She brings this wealth of global industry experience to her teaching at LCF, where she has delivered all levels of Buying and Merchandising short-courses for the last 5 years. She also teaches on the BA(Hons) Fashion Management and the new MSC International Fashion Management. She now combines her teaching with mentoring and consulting for small and medium sized businesses, to help them improve stock control, range planning and buying processes, in Europe and the UK.
James Clark is a merchandising specialist with over 25 years of experience in the fashion industry. James began his merchandising career at Debenhams. He moved from there to Viyella and then to House of Fraser where he was Head of Merchandising for 7 years. In that period he was responsible for an OTB budget of £250m and headed up the womenswear, childrenswear and beauty merchandising functions. His consultancy work has involved creating and developing effective merchandising functions and product supply chain practices for small retail businesses. James is now Senior Lecturer on the BA (Hons) Fashion Management programme at London College of Fashion, where he brings his wealth of knowledge to the 120 students who graduate from this highly respected programme each year to take up positions in fashion companies around the world. Since joining LCF James has delivered guest lectures in China, Korea, Russia and India, and he published his first book – Fashion Merchandising - Principles and Practice.
In order to fully participate in the practical exercises please bring the following materials/equipment to the first class:
- Notepad and pen
- Pocket calculator
- Laptop or iPad (if available)