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Postgraduate

MA Fashion, Film and Digital Production

Still from film of two females, one real and one robot, looking at each other.
Student work by Runqi He | MA Fashion Film and Digital Production | Graduate Showcase | London College of Fashion | University of Arts London
College
London College of Fashion
Start date
September 2024
Course length
12 months

This course helps natural storytellers utilise experimental media techniques and technologies to produce a range of innovative moving image outcomes and break new ground through the visual representation of fashion narratives.

Re-approval

Please note that this course is undergoing re-approval. This is the process by which we ensure the course continues to provide a high quality academic experience. During re-approval there may be some changes to the course content displayed on this page. Please contact us if you have any questions about the course.

Applying for more than 1 course

You can apply for more than 1 postgraduate course at UAL but we recommend that you apply for no more than 3. Find out more in the Apply Now section.

Why choose this course at London College of Fashion

  • Unique Course: There are currently no other MA courses that focus exclusively on Fashion Film and Digital Production, making the MA in Fashion, Film and Digital Production, a unique course in a specialist subject area.
  • Redefine the genre of Fashion Film: As a student on this course, you are in a unique position to be able to redefine and develop Fashion Film as a genre within the context of a specialist fashion college. You will be supported to challenge and develop the narrative of fashion imaging through critical engagement with the genre and in the development of entrepreneurial ideas and creation of pioneering work in this rapidly developing and under researched area.
  • Specialist Education: The specialist nature of the London College of Fashion and the London context of the course provides students with unrivalled access to and input from leaders in the digital fashion film industry. You also have direct access to London cultural and art venues and events providing opportunities for industry screenings, networking events and LCF careers services support.
  • Advice from Researchers: You will have access to and advice from leading Fashion Film researchers who are aligned to the School of Media and Communication, enabling those who are interested in progressing on to carrying out further research or PHD.
  • Develop your Body of Work: There is opportunity for creatives from disciplines other than (but not excluding) film e.g. Fine Art, Photography, Illustration, Performance, Communication (unlimited subjects) to upskill, develop and create a rich digital body of work ready for industry.

Course overview

Climate, Social and Racial Justice

We are committed to ensuring that your skills are set within an ethical framework and are working to embed UAL’s Principles for Climate, Social and Racial Justice into the course.

Course units

  • Fashion and Film (20 Credits)
  • Collaborative Challenge (20 Credits)
  • Fashion Film Production (20 Credits)
  • Research Proposal (20 Credits)
  • Narrative Content for Digital Platforms (40 Credits)
  • Masters Project (60 Credits)

MA Fashion, Film and Digital Production is offered in full-time mode and runs for 45 weeks over 15 months, with a break over the summer. You will be expected to commit an average of 40 hours per week to your course, including teaching hours and independent study.

Learning and teaching methods

Enquiry-based learning 

The course will offer students an opportunity to engage with active learning in the form of short briefs leading to their master's project, in a fast-paced learning environment that seeks to mirror industry practice. Such embedded activities will form the core aspect of each unit to cultivate student-led enquiry into fashion film making practice.  

Collaboration 

Collaboration is a core principle of this course, due to the collaborative nature of fashion film as a taught and practiced discipline and is the ethos of the Fashion Media programme. The Collaborative Unit (unit title to be confirmed) offered in Block 1 will offer students a key opportunity to develop skills of collaboration within their own cohort and externally. Students will continue to build on these abilities as they are invited to collaborate during aspects of all units during their studies. 

Theoretical Knowledge Exchange 

As this course seeks to innovate the field of fashion film practice and develop a significant body of practice-led and practice-based research, it will encourage students to engage with contemporary themes and debates that are central to this course’s subject area. This integrated approach to theory and practice will support students in their response to issues facing the industry regarding fashion production, distribution and consumption; diversity and representation; sustainability; ethics; and other key areas. 

Blended Learning

As fashion, film and digital production require the acquisition of technical knowledge alongside engagement with the theoretical framework that informs the discipline, students will be encouraged to participate in face-to-face teaching and learning, in addition to independent study via electronic and online resources where, for example, they can watch and learn from technical demonstrations. A unit such as Research Proposal will provide students with the tools to research deeply into the subject areas they wish to focus on through allowing them to make their own choices regarding which lecture/seminar to attend, which will be complimented by a Ted-type talk on the subject that they can watch online. 

Peer-to-Peer Learning and Feedback 

Peer-to-peer learning and feedback will highlight the continuous development of critical skills which is key for a career in any of the industries our graduates will aim to enter. 

Industry and Scholars Guest Talks 

Experts from the fashion industry and leading scholars from across UAL and other HEI’s will be regularly invited to share their expertise with the students in an array of forms, including guest lectures, panels, and workshops. These talks are embedded in the curriculum, complementing and extending the core delivery. Students will be encouraged to respond in the classroom as well as in their own scholarly practice, and to nominate scholars and practitioners whom they wish to invite to speak to the cohort. 

Technical Delivery 

Technical delivery developing core filmmaking skills will be embedded in the curriculum to support the core course units. This provision has been discussed with the technical team who will teach these competencies alongside the theoretical and practice-based delivery in the classroom.

MA Fashion Film and Digital Production | Showreel

MA Fashion Film and Digital Production | Critically Acclaimed Student Fashion Films

UAL Showcase

Explore work by our recent students on the UAL Showcase

  • 女娲Nüwa
    女娲Nüwa, Yanshuo Chen, 2024 MA Fashion, Film and Digital Production, London College of Fashion, UAL
  • A Doll Story
    A Doll Story, Yaxin Zhu, 2023 MA Fashion, Film and Digital Production, London College of Fashion, UAL
  • 彳亍 FLUID
    彳亍 FLUID, Xinyu Jiang, 2024 MA Fashion, Film and Digital Production, London College of Fashion, UAL
  • Unshelled
    Unshelled, Chunqi Zhao, 2024 MA Fashion, Film and Digital Production, London College of Fashion, UAL
  • The Naan Issue
    The Naan Issue, Dhruv Prakash, 2024 MA Fashion, Film and Digital Production, London College of Fashion, UAL

Latest news from this course

  • Visitors during a recent LCF graduate exhibition. Photographer: © Ana Blumenkron

    Introducing LCF's new public facing Cultural Programme

    LCF is excited to announce that from September 2023, when it opens the doors to its new home as part of East Bank, it will offer a brand-new, free, cultural programme open to the public.

  • Centaur in the woods | by Chenshou Xu, director of photography Chris Keng Huang 2023

    Chenshuo Xu NOWNESS premiere: Ode to the Centaur

    We got in touch with with Chenshou Xu from MA Fashion Film on his recent premiere with NOWNESS of his graduate film Ode to the Centaur.

  • Programmer looking at computer screen | Photograph by Zixuan Tang, Director and Producer Hazel Dong - MA Fashion, Film and Digital Production 2023

    LCF23: Hazel Dong 'Semantic error'

    Hazel Dong, MA Fashion Film and Digital Production graduate runs us through her final project ‘Semantic error’ which explores identity through a science fiction short film. We interview her to find out more about the nature of the underlaying

  • LCF Postgraduate Class of 2023. Artwork by Lauren Chalmers.

    Celebrating LCF Postgraduate Class of 2023

    LCF are excited to introduce LCF Postgraduate Class of 2023, demonstrating how LCF students look beyond the traditional notions of fashion to imagine a new and exciting future.

Staff

Vicky Mather, Course leader

Vicky Mather is a multi-award winning filmmaker in animation and live-action. After training at the National Film and Television School Vicky worked as a Director of fashion film, commercials and music video in London and was named a BAFTA 'Brit to Watch' gaining representation in the UK, USA and Europe. Vicky transitioned her career in to the stimulating environment of education 8 years ago and over the past two years, has developed an exciting new masters course in Fashion, Film and Digital Production at London College of Fashion's School of Media and Communication.

David Cumming, Senior Lecturer

David Cumming is a researcher specialising in digital games and media, having completed a PhD with the Human-Computer Interaction group at the University of Melbourne and holding a Bachelor of Arts (Honours) in Screen Arts and Journalism. His research sits at the intersection of media studies and the digitisation of contemporary life. Specifically, David specialises in employing ethnographic methods to understand the lived experiences and practices which surround acts of media engagement.

Lucy Moyse Ferriera, Lecturer

Lucy Moyse Ferreira received her MA and PhD in History of Dress from the Courtauld Institute of Art, University of London, and BA in History of Art from the University of Cambridge. She was postdoctoral researcher on the Archaeology of Fashion Film project at Central Saint Martins. Her research focuses on fashion media, beauty, and violence in fashion, the latter of which she is currently preparing as a monograph for Bloomsbury. She has published broadly in fashion history and theory, and is a regular contributor to media projects.

Susanna Brown, Lecturer

Susanna Brown is a writer, curator and lecturer. Her acclaimed exhibitions have been staged at more than twenty venues globally and include ‘Selling Dreams: One Hundred Years of Fashion Photography’, ‘Horst: Photographer of Style’, ‘The Body: A History of Photography’, and ‘Tim Walker: Wonderful Things’. She is the author of seven books, and regularly speaks about photography and fashion for television, radio and podcasts. Susanna studied at UAL, the University of Bristol, and the Courtauld Institute of Art, and has held curatorial roles at the V&A and National Portrait Gallery.

Fees and funding

Home fee

£13,330

This fee is correct for 2024/25 entry and is subject to change for 2025/26 entry.

Tuition fees may increase in future years for new and continuing students on courses lasting more than one year. For this course, you can pay tuition fees in instalments.

Students from countries outside of the UK will generally be charged international fees. The rules are complex so read more about tuition fees and determining your fee status.

International fee

£28,570

This fee is correct for 2024/25 entry and is subject to change for 2025/26 entry.

Tuition fees may increase in future years for new and continuing students on courses lasting more than one year. For this course, you can pay tuition fees in instalments.

Students from countries outside of the UK will generally be charged international fees. The rules are complex so read more about tuition fees and determining your fee status.

Scholarship search

Entry requirements

You will have:

  • A relevant degree and prior experience engaging on a critical and/or practical level with fashion media, and ideally film. 
  • The ability and willingness to collaborate, generate ideas, engage with current cultural discourse and showcase an understanding of your practice and the motivation to explore it further at post-graduate level.

We would expect to see a portfolio that evidences intellectual rigour, curiosity, technical skills, practical and critical thinking and a deep interest in fashion, film and new media.

We will also consider applicants who are practicing filmmakers, artists and designers from different professions with an interest in fashion and film. We are also interested in applicants from an artistic or scientific backgrounds, who have a desire to progress into a career in the creative industries.

APEL (Accreditation of Prior (Experiential) Learning)

Applicants who do not meet these course entry requirements may still be considered in exceptional cases. The course team will consider each application that demonstrates additional strengths and alternative evidence. This might, for example, be demonstrated by:

  • Related academic or work experience (minimum of three years)
  • The quality of the personal statement
  • A strong academic or other professional reference
  • OR a combination of these factors

Each application will be considered on its own merit but we cannot guarantee an offer in each case.

Selection criteria

Student selection criteria

The course seeks to recruit students from diverse socio-economic and cultural backgrounds, and welcomes applications from mature students.

English Language Requirements

IELTS level 6.5 with a minimum of 5.5 in reading, writing, listening and speaking. Please check our main English Language Requirements.

Apply now

Application deadline

Deadline

Round 1:

13 December 2023 at 1pm (UK time)

Round 2:

3 April 2024 at 1pm (UK time)

Digital portfolio and video task deadline

Round 1:

16 January 2024

Round 2:

16 April 2024

Decision outcome

Round 1:

End of March 2024

Round 2:

End of June 2024

Round 1
Round 2
Deadline
13 December 2023 at 1pm (UK time)
3 April 2024 at 1pm (UK time)
Digital portfolio and video task deadline
16 January 2024
16 April 2024
Decision outcome
End of March 2024
End of June 2024

All applications received by 3 April will be treated equally. If there are places available after this date, the course will remain open to applications until places have been filled.

Read more about deadlines

Apply now

Application deadline

Deadline

Round 1:

13 December 2023 at 1pm (UK time)

Round 2:

3 April 2024 at 1pm (UK time)

Digital portfolio and video task deadline

Round 1:

16 January 2024

Round 2:

16 April 2024

Decision outcome

Round 1:

End of March 2024

Round 2:

End of June 2024

Round 1
Round 2
Deadline
13 December 2023 at 1pm (UK time)
3 April 2024 at 1pm (UK time)
Digital portfolio and video task deadline
16 January 2024
16 April 2024
Decision outcome
End of March 2024
End of June 2024

All applications received by 3 April will be treated equally. If there are places available after this date, the course will remain open to applications until places have been filled.

Read more about deadlines

Apply to UAL

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Based across the world, our local UAL representatives can support you with your application from your home country. Check to see if there is a representative available in your country currently.

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How to apply

Follow this step-by-step guide to apply for this course

Step 1: Initial application

You will need to submit an initial application including your personal statement, CV and study proposal.

Personal statement advice

Your personal statement should be maximum 500 words and include:

  • your reasons for choosing the course
  • your current creative practice and how this course will help you achieve your future plans
  • any relevant education and experience, especially if you do not have any formal academic qualifications.

Visit our personal statement page for more advice.

CV advice

Please provide a CV detailing your education, qualifications and any relevant work or voluntary experience. If you have any web projects or other media that you would like to share, please include links in your CV. If English is not your first language, please also include your most recent English language test score.

Study proposal advice

Please provide a summary of your study proposal (500 words).

It should:

  • outline the subject area that you would like to focus on for your master's degree
  • briefly introduce your work, outlining any recent developments relating to your study proposal
  • demonstrate your knowledge of the historical and contemporary context of your chosen field
  • outline any specific areas or issues that underpin and frame your proposal
  • describe the practical, theoretical and visual research that you intend to follow
  • include any research sources or details of libraries, museums, galleries etc. that you have visited as part of your research
  • include a bibliography using Harvard Referencing and an appendix for any additional material if necessary. This will not be included in the word count.

Please note, your proposal serves to inform your application and we understand that your ideas will develop and change throughout your studies.

Step 2: Video task and digital portfolio

We will review your initial application. If you have met the standard entry requirements, we will ask you to submit a video task and a digital portfolio.

You’ll need to submit these via PebblePad, our online portfolio tool. Please submit your video task on the first page followed by your portfolio.

Video task advice

We’d like you to submit a 2-3 minute video to help us learn more about you. When recording your video, please face the camera and speak in English.

What to include in your video task

  • Choose 1 film project from your portfolio and talk about your specific role within the production team.
  • Explain how this experience has inspired you to apply to a master’s course at LCF.

Read our guidance for how to submit your video task and which file types we accept.

Digital portfolio advice

Your portfolio should consist of recent work that reflects your creative strengths.

It should:

  • maximum of 30 pages, including your video task
  • include a variety of pieces to showcase your diverse skillset and ability to experiment. This should include but is not limited to moving image, animation, digital 3D tests, pre-visualisation materials, storyboards, ideas, experiments on film, photography, sound design etc.
  • demonstrate your creative digital skills and ideas generation for fashion and moving image
  • demonstrate your understanding of visual communication, mise-en-scene, composition and storytelling
  • include fully realised work as well as work in progress to illustrate your developmental skills from initial concept to final outcome
  • be clearly labelled and include annotations to explain your work and the dates they were completed. For any group work, please describe and explain your specific role, responsibilities and contribution to the project.

For more support, see our portfolio advice and PebblePad advice.

Step 3: Interview

You may be invited to an interview following our review of your application. All interviews are held online and last 15 to 20 minutes.

For top tips, see our Interview advice.

You also need to know

Communicating with you

Once you have submitted your initial application, we will email you with your login details for our Applicant portal.

Requests for supplementary documents like qualifications and English language tests will be made through the applicant portal. You can also use it to ask questions regarding your application. Visit our After you apply page for more information.

Applying to more than 1 course

You can apply for more than 1 postgraduate course at UAL but we recommend that you apply for no more than 3 courses. You need to tailor your application, supporting documents and portfolio to each course, so applying for many different courses could risk the overall quality of your application. If you receive offers for multiple courses, you'll only be able to accept 1 offer. UAL doesn't accept repeat applications to the same course in the same academic year.

Visas and immigration history check

All non-UK nationals must complete an immigration history check. Your application may be considered by our course teams before this check takes place. This means that we may request your portfolio and/or video task before we identify any issues arising from your immigration history check. Sometimes your history may mean that we are not able to continue considering your application. Visit our Immigration and visas advice page for more information.

External student transfer policy

UAL accepts transfers from other institutions on a case-by-case basis. Read our Student transfer policy for more information.

Alternative offers

If your application is really strong, but we believe your strengths and skillset are better suited to a different course, we may make you an alternative offer. This means you will be offered a place on a different course or at a different UAL College.

Deferring your place

We do not accept any deferral requests for our postgraduate courses. This means that you must apply in the year that you plan to start your course and you will not be able to defer your place to start at a later date.

Application deadlines

For postgraduate courses at UAL there are 2 equal consideration deadlines to ensure fairness for all our applicants. If you apply ahead of either of these deadlines, your application will be considered on an equal basis with all other applications in that round. If there are places available after the second deadline, the course will remain open to applications until places have been filled.

Careers

All our postgraduate courses offer career development, so that you become a creative thinker, making effective contributions to your relevant sector of the fashion industry.

LCF offers students the opportunity to develop Personal and Professional Development (PPD) skills while studying through:

* Access to to speaker programmes and events featuring alumni and industry.

* Access to careers activities, such as CV clinics and one-to-one advice sessions.

* Access to a graduate careers service

* Access to a live jobsboard for all years.

* Advice on setting up your own brand or company.

Career paths

On successful completion of the MA in Fashion, Film and Digital Production graduates will be able to establish their own independent practices or capable of working within a range of professional fashion environments. You will be equipped with the critical, professional and creative skills required to flourish in a range of industry environments.

Depending on your chosen focus, you might graduate as a film maker, internet designer, stylist, photographer, curator, art director or multi-dimensional journalist.

Roles that graduates from this course have gone on to fill include creative director, digital marketing manager, content creator, film-maker, branding creative, social media editor, online editor, digital creative, visual merchandiser, web and app developer.