Fashion is a highly competitive industry spread across a global marketplace. Achieving maximum success for a product/brand relies on effective Public Relations (PR) and promotion based on dynamic communication, effective relationship building, market awareness and industry knowledge. Tempting and daunting, the world of PR can be fast moving, dynamic, proactive, reactive, sometimes stressful, occasionally exciting and potentially glamorous.
In this unit you will gain an introduction to the role of PR in the fashion industry.
Exploring media opportunities for PR is key to this course. You will review written and visual information, news, press releases, events and the essential ingredients for a ‘press pack’ to inform your own ability to generate editorial coverage through servicing the media. Topics covered will include understanding target markets, industry and consumer fashion and media lead times, the reach of relevant media including both national and regional women’s and trade press.
An awareness of online PR and marketing activities is also critical to understanding how these work in relation to fashion e-commerce businesses and how ‘virtual’ activities across social media, blogging and online advertising work in tandem with the ‘actual’ world.
You will also gain an understanding of how an effective image can influence the public and media.
Fashion Public Relations would be complimented by the following units: