MA Fashion Media Practice and Criticism

A course for those with a practical and theoretical interest in the fast-evolving disciplines of fashion media and who wish to develop a voice in critical debates within fashion communication.

Film by students Daniela Amolini and Veronica Blagoeva from MA Fashion Media Practice and Criticism and Maris Fabba.

Work by student Helen Verploegen, MA Fashion Media Practive and Criticism.

Work by student Helen Verploegen, MA Fashion Media Practive and Criticism.

Work by student Veronica Blageova, MA Fashion Media Practice and Criticism.

Work by student Veronica Blageova, MA Fashion Media Practice and Criticism.

Work by student Suleika Mueller, MA Fashion Media Practice and Criticism.

Work by student Suleika Mueller, MA Fashion Media Practice and Criticism.

Graphic text: Does sustainability, ethics and corporate social responsibility fit in the fashion industry?

Facts

Course Leader

Johannes Reponen

Course Location

Lime Grove

Study LevelUndergraduate
Study ModeFull time
Course Length4 years
Home/EU Fee

£9,000 per year

International Fee

£17,230 per year

Autumn Term Dates26 Sep - 9 Dec 2016
Spring Term Dates9 Jan - 17 Mar 2017
Summer Term Dates18 April - 23 June 2017
Application Route

UCAS

Application DeadlineApplications for 2016/17 entry are now closed. Applications for 2017/18 entry will open in Autumn 2016.
UCAS CodeWG30
University CodeU65

Content and structure

The MA Fashion Media Practice and Criticism course, situated in the School of Media and Communication, is a new four-year course, which has been developed to address the emerging discipline of fashion criticism in the context of fashion communication. The course explores the importance of fashion within current critical discourses and investigates the impact of fashion on contemporary culture, thereby preparing students to become critical thinkers, rigorous communicators and influential and intelligent practitioners. Creative and conceptually motivated practical processes will be used as a vehicle to critique fashion and the fashion industry, and these are underpinned by historical, conceptual, philosophical and theoretical frameworks. You will study the disciplines of fashion media from both a practical and theoretical aspect for the first three years of the course, so that your understanding of fashion communication will enable you to produce a substantial piece of original work for your MA project in the fourth year. The emphasis on the course is on the global nature of fashion communication, and you will learn about publishing, curation, editorial, moving image, critical writing and all aspects of image making. You will also explore intellectual property, law, sustainability, corporate social responsibility, the impact of technology, ethics and the politics of fashion so that you develop a broad social, environmental and cultural awareness. Projects with industry clients and outside agencies will be an important element of the course and you will learn to work both collaboratively and as an individual, alongside developing your problem-solving and entrepreneurship skills You will develop your understanding of fashion communication so that you are able to confidently challenge existing concepts, principles and values of fashion.

The integrated Master’s award is a four year programme which allows you to develop your skills and knowledge through a series of units which begin at undergraduate level in the first year, progressively move through the second and half of the third year at this level, and then move into postgraduate level from the middle of the third year and conclude at the end of the fourth year, where on successful completion you will be a awarded a postgraduate Master of Arts qualification. The integrated Master’s programme affords you the opportunity to have a holistic educational experience, moving from undergraduate into postgraduate study all in one specialised subject field, without having to identify and apply for additional courses. The course is taught firstly in the School of Media and Communication, with an over-arching management structure to ensure quality and parity throughout the entire course.

MA Fashion Media Practice and Criticism is based at Lime Grove in Shepherd’s Bush, just West of Holland Park and Notting Hill. The area, which is rich in cultural influences from across the world, is home to Shepherd’s Bush Market and the many fabric shops lining the Goldhawk Road. There are numerous restaurants, cafes, delis and food stores, as well as the market, which reflect the many cultures of the people living there. Nearby is the Shepherd’s Bush Empire, an excellent venue for live bands, and the Westfield Shopping Centre, one of the largest retail complexes in Europe that caters for the luxury market as well as the high street. Holland Park, with its Orangery and Leighton House Museum, is also worth visiting.

Year One             Stage One             level 4                        120 credits 

Term One

Introduction to Study in Higher Education (20 credits)

Fashion Critic (20 credits)

Term Two

Introduction to Cultural and Historical Studies (20 credits)

Fashion Objects (20 credits)

Term Three

Visualising Voices (40 credits)

Year Two            Stage Two            level 5                        120 credits

Term One

Cultural and Historical Studies (20 credits)

Critical Spaces (20 credits)

Term Two

Professional Development (40 credits)

Term Three

Research Methods (20 credits)

Documenting Fashion (20 credits)

Third Year            Stage Three            levels 6 (60 credits) and 7 (60 credits)            120 credits

Term One

Campaign Research (20 credits) level 6

Term One and Term Two

Cultural and Historical Studies Dissertation (40 credits) level 6

Term Two and Term Three

Campaign (60 credits) level 7

Fourth Year            Stage Four            level 7                        120 credits

Term One

Concept Proposal and Development (40 credits)

Terms Two and Three

Master’s Project (80 credits)

Travelling across London

The renowned London College of Fashion library is at our John Prince’s Street site, and you will need to travel to this site, and possibly others, during your course to use the library, which is open seven days a week in term time, and for tuition and special events.

Additional Costs

All courses will require you to spend money on necessary materials during the course, (stationery, and variables according to your subject) and, in some cases, equipment so that you start the course with what you need. Details of approximate additional costs for this course will be available as a download shortly. Please note that prices may change and we cannot guarantee that costs quoted will be exact.

Staff

Resources

Our excellent resources for educating our students are two-fold: people and premises. People includes everyone at the College who contributes directly in some way to your education, whether as a subject tutor, a technician, an Open Access officer, a librarian or a study support tutor. Premises include the buildings and the facilities contained in them, such as specialist machinery, design studios and workshops, lecture and seminar rooms, and the library.

Johannes Reponen is the Course Leader for MA Fashion Media Practice and Criticism. Alongside this, he works as the editor of Address – Journal of Fashion Criticism and writes for a number of international fashion publications. He is currently completing practice-based PhD research on fashion criticism at London College of Fashion.

Kelly Dearsley is the Programme Director for the Fashion Communication courses, which include BA (Hons) Creative Direction for Fashion, BA (Hons) Fashion Public Relations and Communication and MA Fashion Media Practice and Criticism. Kelly began her career as an advertising executive in the 1980s working with clients in the film and entertainment industries. She returned to study Fashion Photography at the London College of Fashion and has worked as a freelance photographer for publications including Guardian, Vogue Pelle and ID magazine. She has made a number of short films which have been shown at film festivals across the world, including Leeds, Liverpool, Greece, Sweden, London, Slovakia, Croatia and Brazil. Her most recent new work ‘I’ve a Feeling We’re not in Kansas any more’, a fine art installation/performance was devised and performed in Glasgow at the New Territories International Festival of Live Art in March 2011. Kelly is currently studying for a PhD at LCF. Her research, a comparative study of the reading practices and reception of fashion media in print and digital formats, will be a wholly written thesis that uses phenomenology as a methodology to explore the reception of fashion media paying particular attention to the role of new media in this process.

Careers

Developing your skills

All our undergraduate courses are concerned with the development of your personal and professional skills. On your course you will evolve from learning basic skills in your discipline through to a position where you are an independent creative thinker capable of making an effective contribution to the relevant sector of the fashion industry. Personal and Professional Development (PPD) skills are embedded in all units on every course. Speaker programmes with contributions from alumni, members of industry and others are a part of many courses, as are work placement opportunities in industry. Where relevant, students have the chance to attend trade fairs, enter industry competitions, visit exhibitions and go on field trips and visits. The central position of our John Prince’s Street site in the West End affords students easy access to all sectors of the fashion retail market. In addition, our position as a constituent College in the University of the Arts London means that our students have access to the wide range of activities and events that occur in all the Colleges and at the University’s centre. Last but not least, being in London gives every student opportunities to explore and be inspired by the cultural, intellectual and social life of one of the great capital cities of the world.

Future Careers and Graduate Prospects

Graduates who wish to continue their education at a higher postgraduate level are encouraged to progress to suitable research options within the College, the University or elsewhere.

Many postgraduates prefer to seek employment as soon as they have completed their MA, and we expect graduates from this course to progress to careers in fashion communication areas of criticism, image making, editing, curation, publishing or writing in both traditional and new media. Additionally, graduates would be suited to work across the creative industries or academia, as well as institutional or organisational areas of fashion such as corporate social responsibility, education, policy or innovation. This is a new course, so as yet we have no final year graduates. We are, however, confident that when we do our graduates will be highly employable within the global fashion media and communication industry.

LCF Careers

LCF Careers provides a comprehensive career management service supporting our students to become informed and self-reliant individuals able to plan and manage their own careers.

Entry requirements

Opportunities for All

We are committed to making university education an achievable option for a wider range of people and seek to recruit students from diverse socio-economic, cultural and educational backgrounds. We are committed to supporting all our students in achieving their potential both during and after their courses.

Course Entry Requirements

Entry to this course is highly competitive: applicants are expected to achieve, or already have, the course entry requirements detailed below.

Three ‘A’ level passes at grade B or above PLUS passes in three GCSE subjects at grade C or above

OR equivalent awards

Preferred subjects include Art, Design, English, Art History, Philosophy, Media Studies, Religious Studies, Psychology, ICT.

This course requires a minimum 300 UCAS tariff points.

Exceptionally, applicants who do not meet these course entry requirements may still be considered if the course team judges the application demonstrates additional strengths and alternative evidence. This might, for example, be demonstrated by: related academic or work experience; the quality of the personal statement; a strong academic or other professional reference; or a combination of these factors.

This course requires evidence at interview of portfolio work that reflects your interest in fashion media practice. You will be also be expected to demonstrate analytical and critical skills through interview.

English Language Requirements

All classes are conducted in English. If English is not your first language you will be asked to provide evidence of your English language ability when you enrol.

The level required by the University for this course is IELTS 6.5 with a minimum of 5.5 in any one skill.

Please visit the UAL Language Requirements [URL] page. Read carefully and look at the relevant documents.                          

Student Selection Criteria

What We Look For

The course team seeks to recruit students who can demonstrate:

  • A broad interest in fashion, visual imagery and an awareness of technology
  • An understanding of the need for a critical and analytical approach to the area of study
  • An approach suited to the demands of the course and projected career futures

This might, for example, be demonstrated by: related academic or work experience; the quality of the personal statement, a strong academic or other professional reference; or a combination of these factors. 

Portfolio and Interview Advice

For this course you should show evidence of work that reflects your interest in fashion media practice.

Applicants will be expected to demonstrate the following at interview: why you want to come on the course and what you will bring to the course; an awareness of some of the important practitioners in fashion media and why their contribution is significant; and analytical and critical skills through a piece of recent writing.

How to apply

Home EU Applicants

You can apply online through the Universities and Colleges Admissions Service (UCAS).

Go to ‘Apply’ from the UCAS home page, where you will be able to register and create a password that gives you unique access as you complete your application form.

You will need the University code, the UCAS code for this course, and the deadline date for your application. You will find these on the Facts tab.

Contact us on: 

Telephone: +44 (0)20 7514 7973 / 7582 / 7344

Or you can use the UAL Course Enquiry Form

International Applicants

For advice about how to apply as an international applicant please visit the UAL International Application Advice page.

To apply, visit the Undergraduate section of LCF's Support for International Students page.

The International Recruitment Office at London College of Fashion will help to guide you through the application process and answer any specific questions that you may have regarding our courses. This may include portfolio advice, the application process and fee advice. We offer a ‘drop-in’ facility for applicants who may be in London and wish to obtain further course and admissions information. Please contact us for further information on this facility. We can also arrange a tour of our facilities if we are given prior notice. 

Our contact details are:

International Recruitment Office, London College of Fashion, 20 John Prince’s Street, London W1G 0BJ

Telephone: +44 (0)20 7514 7656 / 7678 / 7629 / 7940

Or you can use the UAL Course Enquiry Form

Deferred Entry

Deferred Entry is normally only allowed in exceptional circumstances. Please contact us before you submit your application if you are considering applying for deferred entry.

What Happens Next?

All application forms, personal statements and references are read and considered by the course team against the selection criteria listed on the Entry Requirements tab, under What We Look For.

If the course team wish to consider your application further, you will be invited for interview by the course team. If you are successful at the interview stage you will be offered a place. Applicants are not guaranteed an interview.

Please note that if you are unable to attend the College may not be able to re-schedule.

If you applied through UCAS the result of your application will be communicated to you via UCAS through ucastrack. You will only receive further communication directly from the College if your application has been successful. This will be in the form of a full offer pack including details of accommodation, fees, and other important information.

Showing your Work

All final year students are given the opportunity to profile their work online via Showtime. London College of Fashion can make no guarantee that your work (either in sum or in part) will be shown, exhibited or profiled in any way as part of your course. All student work appearing in College organised events, catwalk shows, exhibitions and other forms of showcase, is selected by a panel of senior staff and, in some instances, external industry judges.

Course units

Year One

In the first term you will study two units.

Introduction to Study in Higher Education gives you an understanding of your personal and professional development at university, with three core purposes: to introduce you to the necessary learning skills for undergraduate study; to show you where you are situated within the College and the University; and to help you understand what you will learn on your course and how you will develop your skills.

The Fashion Critic unit introduces you to the subject of criticism specifically in relation to fashion. Who is a fashion critic? and What does a fashion critic do? will be key questions, and you will be encouraged to critically investigate the subject of fashion whilst considering your own position.

In the second term you will study two units.

Introduction to Cultural and Historical Studies introduces you to key concepts and ways of thinking about fashion and its context in society and culture. You will attend lectures, seminars and workshops, and do a significant amount of reading of academic texts in order to complete a formal academic essay for assessment. Completion of this unit will allow you to make an informed choice of subject for study in the second year Cultural and Historical Studies unit.

The Fashion Objects unit takes fashion objects as its starting point and you will investigate a broad range of commodities that are understood to be part of the culture of fashion. You will consider objects in museums and archives, garments seen on catwalks, retail items and products of fashion media, and you will look at the narratives behind these objects, their context and their use.

In the third term you will study Visualising Voices where you will investigate the impact of the fashion image on social and cultural evolution by studying the practices of photographic image making and styling along with art direction, hair and make-up design, and fashion graphics. The unit is delivered as a collaborative project, which gives you the opportunity to work with your cohort across disciplines.

Year Two

In the first term you will be able to study a Cultural and Historical Studies unit of your choice that will broaden or deepen your learning of areas relating to your interests in your chosen field. You will have the opportunity to participate in lectures, seminars and workshops with students from other courses within your School, and will read relevant academic texts and complete a formal academic essay for assessment.

Also in the first term, the Critical Spaces unit examines the spaces, real and virtual, that curatorial and editorial practitioners occupy. Both physical and digital environments are explored, and you will look at the relationships between objects, spaces and critical voices from retail environments, websites, catwalks, print magazines and online platforms to the gallery and the museum. You will consider the impact of context and the curatorial and editorial process.

In the second term the Professional Development unit investigates the codes and conventions of industry specific to the disciplines of fashion media. There will be a simulated work based opportunity or industry placement alongside a programme of practical workshops and industry speakers. You will explore London as a creative city through a number of group visits to exhibitions and archives, businesses and production facilities relevant to fashion media.

In the third term in the Documenting Fashion unit you will explore the relationship between moving image, message and delivery as a form of critical practice in fashion. Moving image as a form of fashion media and communication has greatly increased in importance due to the possibilities allowed by online publishing platforms. The processes of research, writing, filming and editing collaboratively will highlight the complex processes involved with creating a narrative and will emphasise the interdisciplinary nature of practice in contemporary fashion media.

Also in the third term, you will study the Research Methods unit, which introduces you to the variety of research methods that are used in both new and traditional media. This will help you to prepare for the Cultural and Historical Studies dissertation that you will undertake in your third year, and allows you to explore the relationship between theory and practice. You will learn about the literature review and the primary and secondary research necessary to undertake your dissertation. You will construct your research proposal, both visual and written, undertake some preliminary research, and formulate a plan for future research into your chosen topic.

Year Three

In the first term Campaign Research gives you the opportunity to interrogate issues such as diversity, sustainability, law, intellectual property rights, globalisation, and corporate social responsibility, as well as ethical and political dimensions relating to fashion. Your investigation will include an overview of these issues in relation to the fashion and lifestyle industries and the organisational structures that exist within these industries. You will collate, analyse and evaluate your findings to inform the Campaign unit undertaken later in the year.

In the first and second term the Cultural and Historical Studies Dissertation allows you to demonstrate your understanding of the critical and analytical perspectives developed within cultural and historical theory and your ability to apply these theoretical perspectives to a specific study. Following on from the work undertaken in the second year in Research Methods, you will undertake further research and write your dissertation. The unit gives you the opportunity to undertake a substantial piece of written work, underpinned with appropriate primary and/or secondary research, that examines in depth cultural issues relating to fashion, lifestyle, the body, performance or the media, and which reflects on the critical debates and concerns addressed on the course.

Campaign is the first unit at postgraduate level and is undertaken in the second and third terms. You will use the research collected in the first term unit and negotiate a project based on one aspect of this research. You will use your chosen discipline as a vehicle to explore and critique the chosen issue. You will be encouraged to independently seek out collaborators to complete this unit, partially or wholly, as a live project, an industry collaboration or entrepreneurial initiative using practical and critical tools. You will negotiate and agree the outcome for this unit with your tutor.

Year Four

In the first term you undertake the Concept Proposal and Development unit, which prepares you for the final Master’s Project. You will collate, analyse and evaluate sources, whilst exploring and defining research methodologies appropriate to postgraduate study. Your proposal must identify an original and innovative approach to a substantial project applying knowledge and an understanding of criticism that you have developed on this course. You will produce written work that supports your proposal by framing the concepts that you will explore. You will undertake the research necessary to underpin your Master’s Project.

The Masters Project unit takes place over Term Two and Term Three, and consolidates the knowledge gained in earlier units. You have the opportunity to produce a self-initiated, professionally executed, practice-based project. This work can take a variety of forms, which will be negotiated by you and your tutor. You will utilise your discipline as a means of exploration and critique specifically for an area of the fashion and lifestyle industries. Your substantial body of practice work will be underpinned by a dissertation.

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