Whistles Window Display Project

BA (Hons) Fashion Styling and Production first year students were set a live brief by Whistles' Head of Creative and team, to create window concepts for SS16 Spring, visualising the brand's menswear and womenswear lines.

Objective:

Working collaboratively with the in-house visual merchandising team groups of students from BA (Hons) Fashion Styling and Production created concepts for twelve Whistles windows across the country, showcasing the spring collection. LCF staff guided the students through the process encouraging them to experiment with materials, installation ideas, styling tests, 3D material manipulation, drawing and how to create mood and atmosphere through window design. Students were to be mindful of brand guidelines and brand philosophy.

The Whistles team was made up of Head of Creative Kate Cannon, Creative Visual Manager Hollie Goddard and Creative Visual Merchandiser Kate Sellers.

LCF staff from BA (Hons) Fashion Styling and Production involved were Course Leader Clare Buckley, Lecturer Philip Scurrah and Associate Lecturer Sarah May

The live brief included:

  • Look at key drops of collections and events to plot in key launch dates
  • Budget - Identify what you have for each scheme to plan effectively
  • Collect ideas and have an open mind look at lots of broad ideas
  • Narrow down and select inspiration
  • Dig deeper into the concept
  • Present to Whistles CEO Jane Shepherdson 
  • Present to Nick Passmore, Whistles Design Director, production process
  • Install on site

The project ran for the duration of the unit Key Concepts in Production in addition to students' class time, allowing them to work in the designated studio space in Masterclass/Style lab discovering further practical ideas about fashion production and concept development for window designs based on a live brief.

This helped them define ideas of fashion production with their tutors, and Whistles creative team also were on site to mentor and work with the students towards final presentations and pitches of their ideas.

Winning windows

Whistles Kings Road - "Making waves window" by Kirsten Zullo, Rhys Thrupp, Kyle Ho, Pearline Yeo, Sasha Edwards, Sofia Tung.

Whistles Westfield "Smells like summer window"- Candice Lo, Rumbie Chitiyo, Sarah Holden, Hannah Brinberg, Hui Zhougaohui Liu, Woolyeong Cho.

These displays were used in twelve stores nationwide.