Lonsdale industry project
Students on the BA (Hons) Fashion Sportswear course were challenged to a panel of judges which included key marketing and design representatives.
After a change in rules set out by the governing body of the sport of swimming, Speedo’s LZR Racer suit (responsible for an astonishing 91 world records between February 2008 and October 2009) was rendered obsolete. Knowing LCF’s dedication to sustainability and design innovation, Speedo challenged London College of Fashion’s BA (Hons) Fashion Contour and BA (Hons) Fashion Sportswear students to rework unusable, surplus stock of the LZR and create something new and inspiring.
The collaboration with students is part of a wider initiative to explore new ways of utilising excess stock, developing a more responsible solution than sending the obsolete product to landfill.
The final products have been exhibited in the UK and have now gone on an international tour including Dubai and China. Speedo have taken inspiration from the project, commissioning garments to be produced from the LZR Racer, which have been sold by top retailers including Harrods.
The creations included several examples, drawing on the suit’s heritage in the pool, featuring Man Kit Au Yeung’s patchwork watershort using the LZR Racer mixed with other vintage Speedo watershorts sourced on auction websites, and Eva Hiu Wa Lai’s creation titled ‘Afterlife’ that features a cape inspired by superheroes.
“This project has captured the technology and originality of the Speedo LZR Racer and combined it with unique cutting edge fashion. It is inspiring to see the creative and innovative approach the students have taken to produce their products.”
David Robinson, President of Speedo