John Lewis: menswear design and retailing
Students across four first-year foundation degree courses were briefed and mentored to devise and create a capsule menswear collection.
London College of Fashion, UAL has teamed up with Turnbull & Asser to celebrate the perennial wardrobe staple, the SHIRT.
London College of Fashion undergraduate Menswear and Womenswear design students have been tasked with re-thinking, re-imagining and designing all things SHIRT. From classic to contemporary, deconstructed to avant-garde, the design responses to the brief have broadened the conversation about what the humble SHIRT is, was and could be in the future.
"With 130 years of experience behind our brand we wanted to make sure we were firmly focused on the future, and being able to engage with young designers is key to that focus. The SHIRT project presents us with a two-way challenge, between history and innovation, the results of which will no doubt inspire."
- Dean Gomilsek-Cole, Head of Design Turnbull & Asser
Head of London College of Fashion, Professor Frances Corner OBE commented, “We are delighted to be working with Turnbull & Asser, who were founded in 1885 and have been a royal warrant shirtmaker since 1980, on a project which takes an item that is almost ubiquitous in everyone’s wardrobe and deconstructs and interrogates it with amazing results.”
On 19 October 2015, Turnbull & Asser will host the culmination of the project at their showroom in Mayfair. During this celebratory evening the winner of the project will be announced. The winner will see their SHIRT design go into production and the proceeds will provide a bursary that will support the winning student through their final year at London College of Fashion, UAL.