LCF Men is a series of seven short films produced by London College of Fashion to mark the launch of London Collections: Men, the kick-start to the menswear calendar.

Featuring a selection of Britain’s most stylish men from the worlds of design, retail, media, music and entertainment, the films seek to emphasise the creative, cultural and commercial importance of Britain’s global menswear brands and emerging design talent.

LCF Men debuted its standalone menswear show during the inaugural London Collections: Men in June 2012, showcasing emerging menswear designers Domingo Rodriguez, Matteo Molinari, Asger Juel Larsen and Oliver Ruuger, all of whom are LCF alumni with expanding businesses.