Ten Stores Challenge

Two female students stand behind a stall selling accessories.
Stalls selling jewellery
Beauty students.
Stall selling handbags
UAL branded invites

London College of Fashion students rally together to raise money for Hope and Homes for Children.

In June 2014, our John Prince's Street site was transformed into an immersive shopping experience for women taking part in the Ten Stores Challenge.

This inaugural event saw 200 women walk 10k routes around London whilst visiting iconic stores including Selfridges, Liberty, Kurt Geiger and London College of Fashion to raise money for the charity.

First and second year BA students from ten LCF courses engaged with the project for over six months, developing one-off and unique products to sell at the pop-up College Shop.

In the lead up to the event students attended workshops from Made in Arts London and SEE (Student Enterprise and Employability), introducing them to business approaches and enterprise ideas; addressing approaches to presentation and packaging; and pricing and selling their work.

On the day, the walkers adorned themselves with one off pieces designed by jewellery and accessories students, while photography students presented work in a gallery-style environment and the illustration students sold intricately decorated, unique paper parasols. A small beauty and spa area was the highlight of the day, with tired walkers receiving ten minute treatments from the student team.

Over £2,000 of sales were taken on the day with students donating 25% of their profits to the charity. The amazing walkers collectively raised over £50,000 across the entire event - enough to help support 1,000 children to grow up with the love and care of a family.

Courses involved included:

  • BA (Hons) Fashion Photography
  • BA (Hons) Fashion Illustration
  • BA (Hons) Fashion Jewellery
  • BA (Hons) Cordwainers Fashion Bags and Accessories: Product Design and Innovation
  • BA (Hons) 3D Effects for Performance and Fashion
  • BA (Hons) Fashion Textiles: Embroidery
  • BA (Hons) Fashion Textiles: Knit
  • BA (Hons) Fashion Textiles: Print
  • BA (Hons) Creative Direction for Fashion
  • BA (Hons) Fashion Visual Merchandising and Branding