Orchid Charity T-shirt Project
Orchid, the male cancer charity, teamed up with LCF and Raging Bull to create a t-shirt to mark Orchid’s Male Cancer Awareness Week.
Students from all three years of the BA (Hons) Fashion Illustration were briefed to design an iconic T-shirt to raise awareness of the three male specific cancers – penile, prostate and testicular – by using a creative platform to engage and inform people of all ages.
Rebecca Porta, Chief Executive of Orchid, says:
Every year over 37,000 men are diagnosed with a male cancer. Raising awareness is vital and we are thrilled to be partnering with London College of Fashion and Raging Bull to produce this creatively powerful T-shirt that we believe will reach new audiences, encouraging greater awareness of male-specific cancer and raise funds for the charity.
T-shirts were sold in the top ten House of Fraser stores across the UK and online at www.houseoffraser.co.uk and www.orchid-cancer.org.uk. Priced at £25.00 each, the full profits from each T-shirt were donated to Orchid.
The judging panel also included:
- Laura Weir, Fashion Editor Drapers
- June Lawlor, formerly House of Fraser and Crombie
- Phil Vickery, former England Rugby International and co-owner of Raging Bull
- Shannon Mercer, co-owner of Raging Bull
- Georgie Thompson, Sky Sports News Presenter