Jeans for Genes Charity T-shirt project

London College of Fashion is proud to have collaborated with the fantastic charity Jeans for Genes, for the fifth year running.

Students were set the task of designing an iconic fashion T-Shirt to promote Jeans for Genes day.

The winning design by second year BA (Hons) Fashion Illustration student Bradley Harper was unveiled in June 2012 and was chosen as the winner by a high profile panel of industry including Nick Ede, Colleen Rooney, Marks and Spencer Trading Director Annette Brown, Actress and Style Icon Jaime Winstone, Owner and Designer at Monkee Jeans, Phil Wildbore and Denim devotee and owner of Donna Ida Boutiques, Donna Thornton.

Speaking after his design was unveiled Bradley said:

I’ve always been interested in fashion and been able to draw for as long as I can remember, so the mixture of the two seems like the perfect option for me. I wanted to enter the competition because I think that Jeans for Genes Day raises money for an amazing cause and I was so excited to get involved. The inspiration for my winning design was taken from the fashion trends around this season, which is floral and feminine. Winning the competition has boosted my confidence and made me want to work even harder!