iSustain with i-D Magazine
London College of Fashion’s Centre for Sustainable Fashion (CSF) is committed to evolving the dialogue, language and imagery that surrounds fashion and sustainability.
They do this through many different mediums, but one of the most important is a regular and radical contribution to fashion media.
From 2011 to 2012 the CSF engaged in a collaborative project with iconic fashion publication i-D magazine and i-D online. The project featured monthly fashion shoots and articles, each one focused on a different designer with a different approach to embedding sustainability in their work. All of the designers featured in the series had been mentored by CSF and developed their individual philosophies through that process.
The project proved to be one of the most popular and well read features on the i-D website, with users spending double the average time on the pages. As with all of the CSF’s work, the i-Sustain project challenged the fashion status quo whilst providing real time examples of how things can be done differently.