Tricia Austin

Tricia Austin, Course Leader, MA Narrative Environments, Central Saint Martins.

I am a design consultant and academic. I am the Spatial Practices Programme Research Leader and I supervise seven PhD students. I am also Course Leader for MA Narrative Environments.

I research the theory and design of multi-sensory, interactive, narrative environments, physical and/or virtual spaces that tell stories or allow stories to be told, such as exhibitions, branded and leisure environments or urban and community environments. I have developed integrated cultural approaches to placemaking, urban development and holistic approaches to city branding. I curate exhibitions and write about the relationship between narrative and spatial theories, user-centred and participatory design.

I am the co-author of New Media Design, 2007, Lawrence King Publishing, UK. My paper 'Scales of Narrativity' is included in Museum Making published by Routledge in 2012. I have undertaken commercial research for Philips Electronics, VW Autostadt, and Argent Plc looking at trends in retail, science museums and pop-ups in the public realm.

I have run many live projects in partnership with industry affiliates such as Cisco, IBM, Beiersdorf and, for example, with Arup Foresight and Innovation I ran a project on The Museum of the Future exhibited at the OCT LOFT Creative Festival in Shenzhen 2013. I have lectured in Europe and Asia and led collaborative narrative environments projects with universities and governmental organizations across the world.

I was co-investigator on a €2m, two-year multidisciplinary project 'City and Art' funded by the EU to investigate the potential for using the city as a lab for art and design innovation. I led CSM’s partnership in the EU funded, two-year EU-PA project which created arts and design installations in London, Prague, Jesolo, Italy and Maribor, Slovenia developing and testing culture-led city regeneration strategies.