David Scothron

Product, Ceramic and Industrial Design Programme; Stage 1 Leader, BA Product Design.

I am Founding Director of Product First - a Product, Brand and Corporate Innovation Consultancy. Product First creates ideas for new products and services, gives inspiration to internal design/development teams and promotes intelligent innovation within organisations. 

Founded in 1987 Product First‘s clients have included 3M, GEC, Siemens, Apple, BP, Kango, Unilever, Corus, Lego, Racal, Filofax, Coca Cola, Scottish Courage, plus many UK SME‘s. Product First are winners of numerous national and international awards.

A graduate of the Royal College of Art, I have also designed and managed design projects for in-house teams at Philips, IBM and consultancies including Conran Associates and Michael Peters.

I have a keen interest in design education and have contributed to degree courses at Central Saint Martins, Brighton and Brunel Universities. I have close links with Central Saint Martins and am currently Acting Course Director for BA Product Design.

Until recently I was also an associate of Michael Peters (Asia-Pacific) - a European consultancy offering a strategic and business oriented approach to brand design in the Asia-Pacific market. Clients include Yakult, Fuji, Asahi, Tasaki, Koikeya and Frente.