Being the Art Director at the Design Laboratory, I am responsible for the creative direction of all projects. I am passionate about the idea of integration between graphic, fashion and product design as one discipline to create truly meaningful products and services.
Following on from a Ba(Hons) in Product Design from Buckinghamshire College, I graduated from Central Saint Martins with a Masters in Industrial Design in 2002.
Being a problem solver and a result-oriented professional with over 10 years experience in product & industrial design and design strategy, I work directly with clients, helping them develop their vision in a meaningful and creative way.
My main focus is managing the design teams, skills and resources in order to deliver projects to the highest standards. As such, I have successfully been leading projects for a variety of global clients such as: Intel, The Fat Duck, Bacardi Group, Wayne Hemmingway, Glenmorangie, The London Transport Museum, Luxottica, Universal McCann and Moet/Hennessy.