Luke Hayman

One year foundation at North Devon College. Graphic Design degree at Central Saint Martins. Two days freelance turns into two years at Wordsearch (publisher of Blueprint and Eye). Two years at Esterson Lackersteen. Move to New York.

Freelance for nine months at corporate identity firm Lippincott & Margulies. Next took an associate art director position at I.D. magazine under Tony Arefin. After two years moved to work for Abbott Miller. Two years later back to I.D. as creative director.

Then two years later on to the Brand Integration group at Ogilvy and Mather. A mere six months later jumped to a client, Brill Media, to direct design on several magazines and events. Two years later moved to be creative director at Travel + Leisure and two and half year stint as design director of New York magazine. Now finally settled here at Pentagram.

Why did you decide to study at Central Saint Martins?

Central Saint Martins offered the choice of illustration and graphic design. I was interested in both and welcomed the chance to postpone the decision. The college also had a tremendous reputation and the location (Long Acre, Covent Garden) was appealing.

What was the best bit about living and studying in London?

London is a great city and felt like one of the centres of the world. The architecture, the shops, the exhibitions, the diversity.

What top tips would you give to students who are beginning their studies?

A student must obviously work hard. But it's really important to enjoy it too. I was lucky enough to find some great friends with similar ambitions. We worked with each other in a healthy, competitive atmosphere.

And for students about to graduate?

Make opportunities for yourself. Meet people. Contact people and follow up without being a pest. An internship is a great way to prove yourself to an organisation. Often it's about being in the right place at the right time.

What are you up to now? How did you get there?

I'm a partner in the New York office of Pentagram. I got here with lots of hard work and lots of luck!

How has Central Saint Martins helped in your chosen career path?

Central Saint Martins introduced me to the top of the profession and raised my expectations. I was surrounded by talented people who have made successful careers and we all learned from the alumni before us.