Graphic Design

Free Elective Semester Program - Graphic Design

Graphic Design 3
Graphic Design 1
Graphic Design 1
Graphic Design 3
Graphic Design 4
Graphic Design 5
Graphic Design 2

The ability to think critically about the purpose of what we do is crucial in Graphic Design at Central Saint Martins.

The focus of the graphic design track is to position graphic designers as interdisciplinary creators of content and culture, who are equipped with transferable skills for defining and sustaining our ever changing discipline.

Students on this track will take core modules Graphic Design 1 and Graphic Design 2 as well as Mandatory and Elective modules.

Graphic Design 1

Tutor: Yvan Martinez

This module explores London's thriving culture of graphic design, deeply involved with its art, fashion and music scenes.

You will learn how to conceive, produce and publish your own content informed by local practices and interactions with the city and its people. Concerned with quality of thought over quality of finish, priority will be given to discovering and developing a personal approach to the discipline through idea generation, conceptual thinking and experimentation. Outcomes will be used as the basis for Graphic Design 2.

Our studio functions as a laboratory for articulating, exchanging and testing ideas. Collective peer-led feedback focuses on the relationship between intentions and actions, responsive to the aims set by each student. Assigned readings and exhibition visits also stimulate dialogue and expand vocabulary about contemporary methodologies.

This module sequence is ideal for students studying graphic design (or equivalent subject) seeking an educational adventure at the intersection of design, school and life. Students need previous graphic design experience in order to apply.

Unit type: Core

  • Credit value: 3
  • Class hours: 30
  • Non-class hours: 15

For more detailed course information please contact studyabroad@csm.arts.ac.uk  

Yvan Martinez has over ten years experience as a designer and educator. Since 2001 he has been working across the education/industry divide, leading workshops and live briefs at schools internationally including Art Center College of Design, ArtEZ Institute of the Arts, Gerrit Rietveld Academie, London College of Communication, San Francisco Art Institute and UCLA DMA Summer Institute, whilst designing information and spatial experiences for clients including Arkitip, Emigre, Giorgio Camuffo, Harmony Korine, MTV, Nike, The Face, Urban Outfitters and Wieden + Kennedy. Martinez's work has been exhibited widely and is part of the permanent collections of Copper Hewitt National Design Museum, Denver Art Museum, Design Museum, MoMA and SFMOMA. Martinez is a co-founder, editor and art director of Booksfromthefuture – an educational research and publishing platform.

www.booksfromthefuture.info

www.martineztrees.com

Materials Required

  • Digital recording/playback device (laptop, iPhone, etc.) + headphones/earphones
  • Free sound editing software (Garageband, Audacity, etc.)

Graphic Design 2

Tutor: Yvan Martinez 

Building upon the conceptual framework and outcomes created during Graphic Design 1 and elective modules, this module is dedicated to the production and implementation of your ideas, focused on challenging conventional expectations of what graphic design can and should be.

You will learn how to harness and hone your personal approach in relation to set parameters, improvising new strategies and methods along the way. Quality of thought will be key again, but equal consideration will be given to quality of finish as you work towards designing a final outcome to be shown and experienced at the end of term exhibition. Debates about accessibility, display, systems and voice, among other concerns, will guide your process and understanding of the complex contextual factors that confront graphic designers.

Our Clerkenwell-based studio will continue to serve as an incubator for hatching and growing ideas, while doubling as a hands-on workshop for putting theory to practice. Midway through the module, a leading practitioner will be invited to contribute to the dialogue about your in-progress efforts, assigned readings and exhibition visits.

This module sequence is ideal for students studying graphic design (or equivalent subject) seeking an educational adventure at the intersection of design, school and life. Students need previous Graphic Design experience in order to apply.

  • Unit type: Core
  • Credit value: 4
  • Class hours: 40

For more detailed course information please contact studyabroad@csm.arts.ac.uk   

Yvan Martinez has over ten years experience as a designer and educator. Since 2001 he has been working across the education/industry divide, leading workshops and live briefs at schools internationally including Art Center College of Design, ArtEZ Institute of the Arts, Gerrit Rietveld Academie, London College of Communication, San Francisco Art Institute and UCLA DMA Summer Institute, whilst designing information and spatial experiences for clients including Arkitip, Emigre, Giorgio Camuffo, Harmony Korine, MTV, Nike, The Face, Urban Outfitters and Wieden + Kennedy. Martinez's work has been exhibited widely and is part of the permanent collections of Copper Hewitt National Design Museum, Denver Art Museum, Design Museum, MoMA and SFMOMA. Martinez is a co-founder, editor and art director of Booksfromthefuture – an educational research and publishing platform.

www.booksfromthefuture.info

www.martineztrees.com

Materials Required

  • Graphic Design: A User’s Manual (Laurence King, 2009)
  • Digital recording/playback device (laptop, iPhone, etc.) + headphones/earphones
  • Free sound editing software (Garageband, Audacity, etc.)