Visual Merchandising - Interiors
This course is set at an introductory level providing a general overview of VM interiors, with a focus on simple design research and visual outcomes. It teaches the fundamental principles, inspiration and techniques involved in visual merchandising for interior retailers...
Taught by: Julianne Lavery.
This course is set at an introductory level providing a general overview of VM interiors, with a focus on simple design research and visual outcomes. It teaches the fundamental principles, inspiration and techniques involved in visual merchandising for interior retailers.
Students will focus on VM design strategies, understanding the visual elements that attract the customer in windows and engage the customer in store.
Content will focus on exterior window communication to basic in store layout.
Trend forecasting, which informs the inspiration for retail concepts, will also be investigated.
The group will undertake retail excursions to research interior retailers and their VM strategies relating to the project brief.
Two projects will be undertaken:
- project one will research and implement a macro trend, which serve to inspire store window concepts. This will be undertaken in a small- scale trend group photo shoot and harness material and product grouping.
- project two will harness creative thinking and work on design and presentation skills. A design board will be produced and scale 3d model of a window design. A verbal presentation will be presented to the group.
Please note that it is not advisable for students on this course to enrol on the sister course visual merchandising- Fashion as well as both courses have the same structure, event though they have with different product emphasis.
Entry requirements: None
Materials to bring to first session:
Please note some basic art materials and magazines will be provided by the tutor
After first day:
Details for booking
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