Visual Merchandising - Interiors

This course is set at an introductory level providing a general overview of VM interiors, with a focus on simple design research and visual outcomes. It teaches the fundamental principles, inspiration and techniques involved in visual merchandising for interior retailers...

Taught by: Julianne Lavery.

Description

This course is set at an introductory level providing a general overview of VM interiors, with a focus on simple design research and visual outcomes. It teaches the fundamental principles, inspiration and techniques involved in visual merchandising for interior retailers.

Topics covered

Students will focus on VM design strategies, understanding the visual elements that attract the customer in windows and engage the customer in store.

Content will focus on exterior window communication to basic in store layout.

Trend forecasting, which informs the inspiration for retail concepts, will also be investigated.

The group will undertake retail excursions to research interior retailers and their VM strategies relating to the project brief.

Two projects will be undertaken:

  • project one will research and implement a macro trend, which serve to inspire store window concepts. This will be undertaken in a small- scale trend group photo shoot and harness material and product grouping.
  • project two will harness creative thinking and work on design and presentation skills. A design board will be produced and scale 3d model of a window design. A verbal presentation will be presented to the group.

Please note that it is not advisable for students on this course to enrol on the sister course visual merchandising- Fashion as well as both courses have the same structure, event though they have with different product emphasis.

Entry requirements: None

Level: Beginners

Tutor information

Julianne Lavery is a professional VM/Display consultant, trainer and lecturer

Materials

Materials to bring to first session:

Please note some basic art materials and magazines will be provided by the tutor

First day:

  • Notebook and pen
  • Camera (or camera phone)
  •  

    After first day:

  • Laptop or tablet, needed for research online and suggested for design board outcomes.
  • USB /pen drive for storing content/lectures (NB a drop box with this content will be set up for students to access/download this data)
  • Supplementary Foam board/ colour card (1 sheet of A2 white foam board will be provided for each student for the making of scale models - purchases can be made at the CSM store or recommended art stores)
  • Pen
  • Pencil
  • Ruler
  • Eraser
  • Glue stick
  • Craft knife
  • A couple magazines and material samples (optional)

  • Details for booking

    Alternative Dates and Times

    If no dates are showing then please 'Enquire about this course' using the link below and we will contact you when new dates are published.