Wedding Photography - A Fresh Approach
Wedding photography in the UK has gone through a renaissance over the last decade. The market for images has diversified far beyond traditional and reportage styles. Digital photography, cross-cultural sampling through the web, and social media networking have made marketing oneself as a “wedding photographer” as much a weekend DIY project as a fulltime profession...
Taught by: Karl Grupe.
Wedding photography in the UK has gone through a renaissance over the last decade. The market for images has diversified far beyond traditional and reportage styles. Digital photography, cross-cultural sampling through the web, and social media networking have made marketing oneself as a “wedding photographer” as much a weekend DIY project as a fulltime profession. With such competition, now more than ever, a photographer entering the market needs to have a foothold on the source of their potential client-base, the practicality of their venture and vision in growing their business successfully. This class combines three elements – the practicality of business, the craft of creating a personal style, and the development and use of a social media campaign. Course material will include analysis of current image trends, building an online presence, pricing and acquiring assignments to doing the job. Students will also have current work critiqued and discussed. Guests from the wedding field will help round off the course putting in place preparations for students to understand creative and practical needs for photographing successfully in the wedding market.
Karl’s curiosity to test the manner in which we think is what drives him. Obsessed by the narrative which forms from disrupting patterns, he acts as a facilitator in the move away from the visual ‘safe zones’ we form and adhere to. His workshops involve an alchemy of improvisation, risk, reflection and narrative passing through the portal of photography.
His own work can be described as the result of operating at the intersection of the academic, practical, creative and business of photography. Commercially, his stock imagery is represented by Getty and has been published by Life magazine, The New York Times, Microsoft, Sony, Nissan, Ikea, and the Royal Mail.
Under his mentorship CSM students have been published by the British Journal of Photography, The Telegraph, The Guardian, The Evening Standard, and Vice Magazine; exhibited internationally; produced portfolios to win Bachelors and Masters placements; and made career transitions to full-time professional photographers. His Photographers’ London course at Central Saint Martins appeared as a nine-page editorial feature in Afisha-Mir, a Russian travel and lifestyle magazine.
An alumnus of Goldsmiths College, he graduated summa cum laude for his Masters examination of the “accidental” economics formed through photo social networking site Instagram and how this is challenging traditional commercial photography. It led to a meta-photo agency, testing applications disruptive to traditional models of photographer-client-audience conversation which is now part of his PhD examination. This ongoing research feeds into workshops he delivers and includes clients such as Leeds Castle, the London Transport Museum, University Arts London, Royal Photographic Society and photography and design festivals including Urban Photo Fest 2013, Snap Photography Festival, London Design Festival, Design Futures and the Prospects of Design Festival.
Karl is a partner | creative director and lives in the country where he rides a Harley, trains for triathlons and loves to cook.
For up to date info see www.karlgrupe.com/blog or follow him on Instagram @stuffcarlsees.
- Digital camera
- Pen and paper
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