London Florence: Fashion Trend Forecasting and Styling
This course will take you through the skills required to become a stylist and give you an opportunity to work on your own shoot, enabling you to come away with images that will make your portfolio stand out from the crowd...more information below
Taught by: Jo Simpson (Central Saint Martins) and Silvia Tolaro & Claudio Marenco Mores (Polimoda)
A professional stylist's role is far more than deciding on an outfit. They source garments, book models, plan the look, adapt to their audience and the media they are using to present final images. This course will take you through the skills required to become a stylist and give you an opportunity to work on your own shoot, enabling you to come away with images that will make your portfolio stand out from the crowd. In London the emphasis is on styling whilst in Florence there is a more holistic approach to the subject, which covers more trend forecasting in relation to a stylist's work.
Who should attend?
This course is suitable for beginners. No specific skills are necessary but candidates should be prepared to work hard and fast and experiment with new ideas whilst also having lots of fun.
By the end of this course the student will have:
- Analysed the emerging trends in contemporary editorial fashion images
- Interpreted the personality of a client and his/her lifestyle through your styling
- Understand the culture of fashion communication business
- Styled and taken part in a photoshoot in both London and Florence
- Created a professional editorial fashion image for your portfolio by considering clothing, accessories, photos and locations
During the first nine days of your studies you will learn the fundamentals of fashion styling.
You will develop techniques for sourcing garments, accessories and props, learn to work within a team with live models and to tight deadlines, as well as undertaking individual creative projects. You will have London as your key reference point and you will use the college and the surrounding public spaces to create amazing fashion images.
You will learn about the fashion magazine business in the UK, both the glossies and the more independent art-based magazines, and identify the differences that their editors demand.
You will take part in a photoshoot working in Central Saint Martins state of the art photography studios and working with models.
The course will be practical and fast-paced with talks from stylists already working in London, and is ideal for anyone who wants to take their first steps in the fashion industry. The work that you create in London will be key to the success of your studies in Florence.
The course in Florence aims to introduce you to the complexities of trend forecasting, by analysing what is happening in society and how this can enable you to spot and decipher trends. This will not be a purely academic or theoretical exercise; you must be ready to implement strategies based on a deep understanding of the client's needs, putting your ideas into practice. At the end of the course you will have assembled a complete portfolio that can be presented to companies in order to showcase your future trend predicting skills, ability to decode images, and your understanding of how to style a magazine.
Trend forecasting and styling is a multi-disciplinary job that covers apparel, accessories, photography, press editorials including cinema, editorial movies, and presentations for fashion shows. It is also necessary for research when scouting the Fashion scene for new designers to work with
The course includes lectures and a live project that will form part of your portfolio.
Jo Simpson is a freelance fashion stylist and model casting director. She has taught at Central Saint Martins for 10 years and is the Curriculum Leader for the Fashion & Textiles department as well as the lead tutor for the Fashion Communication pathway on foundation at Central Saint Martins. Jo graduated from CSM with an MA in Fashion (Print) and has been teaching Fashion, Textiles and Fashion Communication at a range of institutions for the last 12 years, including regular visiting lecturer positions at City and Guilds of London Art School and University of Creative Arts. Jo has worked on various shows for London Fashion Week over the last 14 years including backstage production and in the role of Casting Director for: Alexander McQueen, Preen by Thornton Bregazzi, Aquascutum, Ghost, Sophia Kokosalaki, BStore and Clare Tough. Other fashion projects have included roles such as Styling CoOrdinator for YSL-24/SHOWstudio film, Giorgio Armani’s RED project and Fashion Rocks. As a Stylist Jo works for both editorial and advertising clients, including the styling of Lacoste’s L!ve worldwide campaign and consultation for brands such as Fred Perry and Pringle of Scotland. Jo is currently undertaking a practise based PhD at UAL investigating the themes of the future of the fashion show and the hidden creative fashion communities. www.josimpson.eu
Silvia Tolaro is a researcher and lecturer in Sociology of the Imaginary and Trend Forecasting at Polimoda: International Institute of Fashion Design and Marketing, Florence. Specialised in cross-cultural research, Silvia Tolaro analyses the collective and symbolic dimension of society addressing new paths of social behaviour. As Polimoda Resident Teacher, mentored by Danilo Venturi, Dean of Polimoda, she has developed a conceptual and interdisciplinary approach to cultural and countercultural fashion phenomena.
Claudio Marenco Mores graduated in Architecture from University Institute of Architecture in Venice and has also studied at Oulu University, Finland, Domus Academy, Milan, and Istituto Europeo di Design, Florence, specialising in marketing for luxury goods and brand design.
Until 2015 Claudio worked as merchandising and product manager for accessories in global luxury brands such as Calvin Klein Collection and Emilio Pucci. He is visiting professor at University of Minnesota, CEDIM In Monterrey, Mexico and collaborates on a regular base with POLIMODA in Florence and other International schools for the post graduate and under graduate programs in fashion design and management.
Currently Marenco Mores is focussed on teaching and mentoring fashion students in various international schools and consulting fashion companies on marketing and product management.
Please bring the following with you to course in London:
- Drawing Equipment including coloured pens/pencils, Pritt stick glue
- A favourite fashion editorial magazine (they will use this as inspiration for the course)
- Digital camera (not essential)
- Lap top computer (not essential)
- You will need to provide clothes to style as part of the fashion shoot. Please budget £50 for sourcing garments – from the high street, vintage or charity shops. Depending on your project you may also be able to use your own (or your fellow student’s) clothes during the photoshoot.
Please bring with you to Florence:
- USB Key
- Digital camera or smartphone with digital camera
- You will be required to provide mountboard for the moodboard you create during the course, this can be purchased whilst in Florence
- Textiles, materials and colours will be researched by you while in Florence
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Please note that teaching in London is delivered by CSM short course tutors, and teaching in other cities is delivered by our partner institutions.
All Dual City course fees are inclusive of teaching. Please note that accommodation and travel fees are additional and to be organised directly by the student.