Introduction to the Fashion Blogging Business
Fashion blogging is an important form of fashion media that has a wide reach and the possibility of generating significant income. In this beginners course you'll learn how to create compelling online content, blogging for online publications, and how to create blog content to promote a business and increase its search engine optimisation...
Taught by: Navaz Batliwalla.
Fashion blogging is an important form of fashion media that has a wide reach and the possibility of generating significant income. In this beginners course you'll learn how to create compelling online content, blogging for online publications, and how to create blog content to promote a business and increase its search engine optimisation. This course is an introduction to fashion blogging, but we won't only be exploring how to shoot your outfit of the day.
To make the most of the course, students should arrive with a basic Wordpress.org blog - including a domain name - set up. Those who don't will have the opportunity to create their own. One day will be spent with a technician who will help the students to personalise a Wordpress theme. We will also look at very basic HTML code.
Students will be introduced to the key components of online writing, including hyperlinks, categories, and tags.
We will look at using social media to promote a blog and its content.
There will be a session on blogging for business: its purpose, how to create content, and how to use it to maximize sales.
Many major online magazines have blog content to complement their monthly or daily articles, so we will look at the different types of publications who offer blogs and how to write for them.
We will consider strategies for making money from your blog through affiliates, collaborations, and using it as a CV.
Who should take this course?
This class is geared at anyone looking to write a blog, write for an online publication who uses a blog format, or blog for a business. Students should arrive for the first session with some ideas for their blogs.
You must have good written English to attend this course.
Please note: This course is for students aged 18 and older
Navaz Batliwalla is a freelance editorial consultant, fashion writer and online content creator. Clients include Glamour, Sotheby's, H&M and Bally and her blog ‘Disneyrollergirl’ is frequently recommended in top ten listings.
Please bring to the first session:
- Basic blog, already set up.