Introduction To Advertising

This course will teach you to produce advertising ideas in all mediums including press, posters, ambient, phone apps, digital, and TV commercials. Throughout the course, famous and historical examples of award winning advertising in various mediums are discussed...

Taught by: Francine Galea.

Description

This course will teach you to produce advertising ideas in all mediums including press, posters, ambient, phone apps, digital, and TV commercials.

Throughout the course, famous and historical examples of award winning advertising in various mediums are discussed. Within this context, students are encouraged to source their own favourite adverts in various mediums and present them in class.

There will be an opportunity for prospective copywriters to write body copy for their ads. The principles of art direction will be discussed.  There is no pressure for students to limit themselves to the role of either copywriter or art director, but students are encouraged to working in pairs, thereby emulating the industry structure of creative teams.

The process of getting a job in advertising creative departments will be discussed, backed up by testimonials from two alumni who have gained jobs in the industry.

Topics covered include:

  • headline writing
  • forming a creative team
  • working to a variety of briefs
  • making a headline work with a visual
  • principles of art direction
  • presenting work to your creative director
  • writing a captivating end line/slogan
  • writing persuasive body copy, that sells the product
  • putting together a great advertising portfolio
  • creating campaigns in different mediums
  • drafting a T.V. script

Entry requirements: None

Level: Beginners

Tutor information

Francine Galea has over twenty experience in advertisng, working as an award winning art director / copywriter. She has covered all creative mediums including TV, radio, press, direct mail and web-based advertising, in agencies like Saatchi and Saatchi and EURO RSCG.

Materials

Please bring with you to the first session:

  • A pen
  • A notepad
  • An A3 layout pad
  • A USB memeory stick (2GB)

Details for booking

DateDay of WeekTimeDurationCostStatusLocationAction
10/01/2017 - 14/03/2017Tuesdays18:30 - 21:0010 Weeks£545Available Granary Sq. - N1C Add to Basket