Music PR (Summer Evenings)

This course will provide a thorough overview of the workings of a Press Officer in the UK music industry; equipping students with a knowledge of the day to day mechanics of the job, promoting musicians/bands to press and routes into music promotion. Topics for discussion will include the key elements of structuring a press release, collating a database, image/styling of acts, different approaches for different artists and building relationships within the industry...

Taught by: Ian Roberts.

Description

This course will provide a thorough overview of the workings of a Press Officer in the UK music industry; equipping students with a knowledge of the day to day mechanics of the job, promoting musicians/bands to press and routes into music promotion. Topics for discussion will include the key elements of structuring a press release, collating a database, image/styling of acts, different approaches for different artists and building relationships within the industry. The course will include analysing various publications, how they can help to build a profile and their affect on other media, the impact of the internet and music downloads on the industry and the continuing love/hate relationship of music PR and press. Students will need strong written and verbal skills.

Tutor information

Ian Roberts is the managing director and founder of A Star PR and a highly regarded figure in the music industry. His company works with a roster of influential artists and some of the biggest names in music and entertainment.

Materials

Please bring with you to the first session:

  • Notepad and pen
  • A copy of your favourite UK magazine or newspaper.

Details for booking

Alternative Dates and Times

If no dates are showing then please 'Enquire about this course' using the link below and we will contact you when new dates are published.