Self-Promotion for Creatives

This course is essential for anyone who desires to make a living from art, design, image-making, or other creative activities. It focuses on vital marketing, promotional and presentation skills. To guarantee success, creatives have to network, profile build, write statements or marketing copy, and generate imaginative publicity for their ventures...

Taught by: Alison Branagan.

Description

This course is essential for anyone who desires to make a living from art, design, image-making, or other creative activities. It focuses on vital marketing, promotional and presentation skills. To guarantee success, creatives have to network, profile build, write statements or marketing copy, and generate imaginative publicity for their ventures. Alongside being able to present visual material for editorial use, or constructing proposals. Practical exercises will improve confidence in presenting projects and ideas to sponsors or audiences.

Topics covered

City law firm Silverman Sherliker LLP is offering a free IP advice session, business name check and trademark search to delegates on this course.

Additionally, for concept and idea protection Creative Barcode offer a free 20 minute Q & A with CEO Maxine Horn on Skype and a massive discount off of its IP protection product including IP Tags, registration of work, file transfer service and much more - available only to course attendees.

Alana Pryce, a specialist arts PR consultant, is also pleased to offer a 2 hour exhibition/event media advice session for £75.

Everyone deserves support so The Freelancer Club are happy to offer one FREE advice session to all students on this course and a 50% discount on a months trial to the club. A promotional media code will be issued to students at the start of the course.

Who should take this course?

The course is aimed at artists, designers, photographers or any other creative professionals who wish to learn more about how to promote and market themselves and their work.

Entry requirements: None

Read more about this course on the CSM Short Course blog http://csmshortcourses.myblog.arts.ac.uk/




Tutor information

Alison Branagan MA IC FRSA’s publications include 'The Essential Guide to Business for Artists and Designers', and 'A Pocket Business Guide for Artists and Designers' both published by A & C Black, 'Making Sense of Business' (A no-nonsense business skills guide for managers and entrepreneurs, published by Kogan-Page). For more information and to view over one hundred student testimonials go to www.alisonbranagan.com and www.makingsenseofbusiness.com

Materials

Please bring with you to the first session:

  • A notebook and pen
  • Having several photographs, samples or paper printouts of art, sculpture, print or design work, creative products or services would be useful but not essential for the second session.

Details for booking

DateDay of WeekTimeDurationCostStatusLocationAction
18/04/2017 - 13/06/2017Tuesdays - NO CLASS ON 23 MAY18:30 - 21:008 Weeks£495Available Granary Sq. - N1C Add to Basket