Business Design: From Ideas to Strategy

The aim of this course is to aid the development of an idea into a new business venture. To learn how to transform a new invention into a potential business innovation. Through a five day long journey you will work in groups to develop a new initiative through concept stages and into a business opportunity...

Taught by: Monika Hestad.

Description

The aim of this course is to aid the development of an idea into a new business venture. To learn how to transform a new invention into a potential business innovation. Through a five day long journey you will work in groups to develop a new initiative through concept stages and into a business opportunity. You will be introduced to key tools that could help you ideate and plan a new business venture.

Topics covered

The course is developed from a design and branding perspective, emphasising both analytical and creative approaches to developing a business.

The course will not include financial aspects of business development, but it does include how to develop a strong value proposition - what the business proposes of value to the consumer - aligned with the products or services that are delivered.

Concepts in business development will be introduced through a creative process.

The course will be delivered mainly through workshops, with a few short lectures in between where key activities are introduced.

During the course you will be working in small groups with the other students to develop a venture together.

Who should take this course?

The course is suitable for entrepreneurs, designers and other creative individuals that are about to start a new venture.

The techniques introduced can be applied to the participants' own business development or creative processes.

Entry requirements: None

Level: Beginners



Tutor information

Dr Monika Hestad is an Associate Lecturer on the MA Innovation Management course at Central Saint Martins College of Art and Design (CSM), and runs the consultancy Brand Valley Design. She has an MA and PhD in industrial design and branding from the Oslo School of Architecture and Design. Monika has been consultant in high-tech and FMCG sectors, to fashion brands as well as for service focused companies. She is involved in management and design teaching projects in London, Beijing, Oslo and Seoul, and her book Branding and Product Design: An integrated perspective is published by Gower Applied Research in March 2013.

Materials

Please bring to the first session:

  • Pen
  • Paper (A4 or A3 sketch book/paper)
  • Markers
  • Recommended to bring laptop, iPad or similar to do market research. However, please note that this is not a requirement.

Details for booking

DateDay of WeekTimeDurationCostStatusLocationAction
12/12/2016 - 15/12/2016Monday to Thursday10:00 - 17:154 Days£545Available Granary Sq. - N1C Add to Basket
27/03/2017 - 30/03/2017Monday to Thursday10:00 - 17:154 Days£545Available Granary Sq. - N1C Add to Basket