Branding - Design Your Identity

A strong brand identity has a huge impact on a business. A successful identity is one of the key ways to help people understand your offer and to differentiate you from your competitors. Whether you're creating your own identity or launching a new product, this course will help you to understand the creative process from a conceptual standpoint, with the opportunity to apply your finished brand identity over relevant forms of media...

Taught by: Lisa Gellender.

Description

A strong brand identity has a huge impact on a business. A successful identity is one of the key ways to help people understand your offer and to differentiate you from your competitors. Whether you're creating your own identity or launching a new product, this course will help you to understand the creative process from a conceptual standpoint, with the opportunity to apply your finished brand identity over relevant forms of media.

Topics covered

This course explores all the aspects of creating a brand, from initial concepts through to design development and final application.

Working individually and as a group you will define your brands identity and clarify your communication before you develop ideas on paper and on screen. 

Researching the market will shape your understanding of the creative process before you then begin experimenting with various design elements such as type and colour.

Entry requirements: Basic Mac skills and basic knowledge of Illustrator are necessary.

Level: Beginners.


Tutor information

Lisa Gellender has run a successful independent design studio in London for over 20 years working with leading fashion and retail brands such as Selfridges, New Look & L'Oreal. Offering a bespoke design service, Gellender creative helps clients develop or refresh their brands identity, producing unique and relevant creative solutions for print and web. Lisa is also an Associate Lecturer at the London College of Fashion. www.gellender.co.uk


Materials

Please bring to the first session:
  • Pen
  • Pencil
  • A4 pad.

Details for booking

DateDay of WeekTimeDurationCostStatusLocationAction
04/02/2017 - 04/03/2017Saturdays10:00 - 16:005 Weeks£545Available Granary Sq. - N1C Add to Basket
29/04/2017 - 27/05/2017Saturdays10:00 - 16:005 Weeks£545Available Granary Sq. - N1C Add to Basket