Getting Your Fashion Collection to Market Short Course

Course description

How do you promote and sell your fashion collection into major retail stores as well as independent boutiques and websites worldwide? Led by an industry expert, this course will untangle the many routes you can take in order to deliver your clothing line to your customers, increase your sales and develop your brand.

You will learn how to approach and sell into the key retail stores that suit your brand profile and price points, such as Selfridges, Liberty, Topshop, Asos, Revolve or Dover St Market. How do you get to these key buyers? When you get there, how should you present your collection and what are the communication tools that you would need to support your collection at retail?

During the past 15 years the way makers reach their consumers has changed radically and vice versa. Core elements such as making a product and selling it remain constant. However, the traditional selling models of wholesale/retail and suppliers reaching customers via retail specialists (online or in stores) have become more blurred. 

If you dream of having a successful fashion business one day, come along and get some useful and practical tips from someone who has done it!

Outcomes

• By the end of this course you should have a good understanding of how to take your niche product to market and reach enough customers to sustain your business.
• You should get a better understanding of issues around costs and how to manage budgets
  

Who should take this course

• Fashion designers new to the market who have an existing collection or product that they wish to wholesale into various retail outlets (online and in-store) and expand their overall customer base.
• It is suitable for those keen to explore the advantages of direct sales online via their own website or if they are considering setting up their own store.
• Those with some previous business experience elsewhere wishing to move into the fashion market.

Clear, easy to understand lessons:

• Our tutors will explain things in easy to understand, accessible English. If they need to use any special terminology they will make sure they explain what they mean.
• New methods will be shown to students through live demonstrations, in a way thats crystal clear and easy to understand.
• Experience life on campus
• Network and share ideas with students from across the globe
• Access the technology and materials relevant to your discipline
• Shop in our college shops for any materials you might need
• Ask questions of your tutor in real time
• Receive feedback and critique on your assignments
• Experience the many sights of London on your down time

A certificate of completion:

• You've put the work in so we want to make sure you have something to show for it!
• As long as you attend a minimum of 80% of your classes, we will provide you with a certificate of attendance.
• We always recommend you attend all of the classes so that you get the most out of the experience!
• Certificates are great to compliment your cv.