Art Direction for Fashion

This course is designed for anyone interested in finding out more about creative project management in the world of fashion communication. It attracts a multi-faceted selection of fashion industry enthusiasts as well as those already currently working in the sector, from fashion brand managers and film makers and photographers to pre/postgrad students and fashion retail staff...

Taught by: Schelay McCarter.

Description

This course is designed for anyone interested in finding out more about creative project management in the world of fashion communication. It attracts a multi-faceted selection of fashion industry enthusiasts as well as those already currently working in the sector, from fashion brand managers and film makers and photographers to pre/postgrad students and fashion retail staff. As a result it is a great forum for networking and collaborating on class team projects.

You will plan your fashion focused, art direction project to portfolio presentation standard.   This will be reviewed by your tutor and top professional photographer.  You will receive graded learning outcomes to pair with your presentation.

You will look at fashion photography history, as well as present day photographer’s work, with film and still images and examine how their work impacts fashion focused image production today.

Level: This course is appropriate for students of all levels

Entry requirements: Students must have a good command of English due to the technical nature of the course

Read more about this course on the CSM Short Course blog http://csmshortcourses.myblog.arts.ac.uk/








Tutor information

Schelay McCarter is an Associate Lecturer at the University of the Arts and has a commercial fashion branding background. This includes fashion forecasting, journalism and creative project management. Schelay was Senior Art Director/Designer for Marks and Spencer on Lingerie and Ladieswear before creating 'fashiontent' a fashion branding production company Clients : Marks and spencer, Bloomingdales, Saville Row, RHS, Boots, National Geographic, W H Smith. Photographers worked with Tim Brett Day, Kim Knott, Sean Knott, Tiffany Mumford, Emma Summerton, James Meakin, Kim Watson to name but a few. Please check out www.schelay.co.uk and fashiontent for more information






Materials

Students should bring the following materials to the first session and thereafter: 

  • An A4 folder for hand out materials and other notes
  • Pen
  • Paper
  • USB

Desirable but not essential:

  • Start collecting and putting aside a selection of fashion/life-style magazines for example Vogue (UK, Italian, French), Marie-Claire, Elle, Red, Wallpaper, ID, Dazed and Confused, plus any other magazines that inspire you. Don't feel you have to buy a huge selection of current ones, one or two will do from this year or last year.
  • A laptop (with cables, USB and MS Powerpoint) - This is not essential but would be preferable and useful - and if you own one, please bring it to class each week
The above materials may be required for some project work, please confirm with your tutor when on the course if they will be required.

Details for booking

DateDay of WeekTimeDurationCostStatusLocationAction
12/12/2016 - 16/12/2016Monday to Friday10:00 - 16:001 Week£545Available Granary Sq. - N1C Add to Basket
10/01/2017 - 14/03/2017Tuesdays18:30 - 21:0010 Weeks£545Available Granary Sq. - N1C Add to Basket
03/04/2017 - 07/04/2017Monday to Friday10:00 - 16:001 Week£545Available Granary Sq. - N1C Add to Basket
18/04/2017 - 13/06/2017Tuesdays - NO CLASS ON 23 MAY18:30 - 21:008 Weeks£495Available Granary Sq. - N1C Add to Basket