Visual Merchandising - Fashion

This course is set at an introductory level and provides a general overview of Visual Merchandising (VM) Fashion, with a focus on simple design research and visual outcomes. It teaches the fundamental principles, inspiration and techniques involved in visual merchandising for fashion retailers...

Taught by: Sue Fraser, Tutor to be confirmed, Julianne Lavery.

Description

This course is set at an introductory level and provides a general overview of Visual Merchandising (VM) Fashion, with a focus on simple design research and visual outcomes. It teaches the fundamental principles, inspiration and techniques involved in visual merchandising for fashion retailers.

Topics covered

Students will focus on VM aligning with fashion branding, understanding the visual elements that attract the customer in windows and engage the customer in store.

Content will focus on exterior window communication to basic in store layout.

Trend forecasting,which informs the inspiration for retail concepts, will also be investigated .

The group will undertake retail excursions to research fashion retailers and their visual merchandising strategies relating to the project brief.

Two projects will be undertaken:

  • project one will research and implement a macro trend, which serve to inspire store window concepts. This will be undertaken in a small- scale trend group photo shoot and harness material and product grouping.
  • project two will harness creative thinking and work on design and presentation skills. A design board will be produced and scale 3d model of a window design. A verbal presentation will be presented to the group.

Please note that it is not advisable for students doing this course to enrol with the Visual Merchandising- Interiors as well, as both courses have the same structure, even thought they have different product emphasis.

Entry requirements: None

Level: Beginners




Tutor information

Sue Fraser PGCERT is a recognised professional from the retail visual merchandising industry working as a Training Consultant and Presenter at Earls Court with an industry background from Selfridges and Debenhams. Sue has taught at the University of Arts London on several occasions, delivering visual display design subjects incorporating creative thinking, brand influences and sensory visual merchandising. Sue has previously worked in the field as a specialist product handler implementing merchandise training for fashion and home products and has been a Visual Manager and Trainer in flagship stores in London and manchester. Sue's work has contributed to global magazines writing about visual merchandising incorporating brand and vision as influence. 
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Julianne Lavery is a professional VM/Display consultant, trainer and lecturer

Materials

Materials:

Please note some basic art materials and magazines will be provided by the tutor

First day:

  • Notebook and pen
  • Camera (or camera phone)
After first day:
  • Laptop or tablet, needed for research online and suggested for design board outcomes
  • USB /pen drive for storing content/lectures (NB a drop box with this content will be set up for students to access/download this data)
  • Supplementary Foam board/ colour card (1 sheet of A2 white foam board will be provided for each student for the making of scale models)(purchases can be made at the CSM store or recommended art stores)
  • Pen, pencil, ruler, eraser, glue stick, craft knife
  • A couple magazines and material samples. (optional)

Details for booking

DateDay of WeekTimeDurationCostStatusLocationAction
22/10/2016 - 19/11/2016Saturdays10:00 - 16:005 Weeks£580Available Granary Sq. - N1C Add to Basket
04/02/2017 - 04/03/2017Saturdays10:00 - 16:005 Weeks£580Available Granary Sq. - N1C Add to Basket
10/04/2017 - 13/04/2017Monday to Thursday10:00 - 17:154 Days£580Available Granary Sq. - N1C Add to Basket